Say It with a Song: PetSmart and Lyric Culture Team Up for Exclusive Ready-to-Wear Pet Clothing Line
February 11 2013 - 7:00AM
Business Wire
A bark or howl will sound right in tune when pet parents
discover iconic song lyrics on new Lyric Culture apparel available
now at PetSmart® (NASDAQ: PETM). Already popular with celebrities
for its men’s and women’s clothing and accessories, Lyric Culture
(LYJN.pk) brings ready-to-wear apparel to pets through this
exclusive partnership with PetSmart.
New from PetSmart and Lyric Culture, this
dog t-shirt was inspired by the hit 80s single made famous by Hall
& Oates. This pink ruffled dress with the lyrics "Watch Out Boy
She'll Chew You Up" is fit for a pop princess. (Photo: Business
Wire)
“Lyric Culture combines music and fashion, and with PetSmart,
we’re bringing the power of song lyrics to pet parents and their
pets,” said Hanna Rochelle, founder of Lyric Culture. “Dogs will be
runway-ready in these cute clothes that give a playful twist to
some of the hottest hit songs of all time, like Bad to the
Bone.”
The limited-edition collection features clothing with phrases
from nine famous songs that will have fashionable dogs styled like
the celebrity fans of the brand, who often appear on the pages of
weekly entertainment magazines wearing Lyric Culture. High notes
from the line include dresses and tees with famous lyrics,
including: “Material Girl,” “Walking on Sunshine” and “All You Need
is Love.” Affordably priced between $9.99 and $15.99, these rockin’
fashions will be available in store and online now through
April.
From dresses to tees, fashionable Lyric Culture apparel for dogs
includes:
- Maneater Dress: Inspired by the
hit 80s single made famous by Hall & Oates, this pink ruffled
dress with the lyrics “Watch Out Boy She’ll Chew You Up” is fit for
a pop princess.
- Yellow Submarine Tee: Complete
with yellow lettering and cute fish, this pet shirt feels as fun as
the classic song written by John Lennon and Paul McCartney.
- Can’t Touch This Tee: With
graffiti-style lettering and bright colors, this top hits the right
beat, no hammer required.
- Material Girl Dress: This pink
and sparkle tulle combo will have pets ready to live in a material
world.
“Our partnership with Lyric Culture is a perfect opportunity to
bring a growing, fashion-forward brand to PetSmart customers who
want to share their love of music with their pets,” said Laurie
Taylor, PetSmart’s vice president of dog and cat hardgoods. “We’re
excited to introduce another exclusive line of apparel, joining our
Bret Michaels Pets Rock and Martha Stewart Pets collections.”
About PetSmart
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet
retailer of services and solutions for the lifetime needs of pets.
The company employs approximately 50,000 associates and operates
more than 1,269 pet stores in the United States, Canada and Puerto
Rico, over 195 in-store PetSmart® PetsHotel® dog and cat boarding
facilities and is a leading online provider of pet supplies and pet
care information (http://www.petsmart.com). PetSmart provides a
broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie
Day CampSM day care services and pet adoption services. Since 1994,
PetSmart Charities, Inc., an independent 501(c)(3) non-profit
animal welfare organization and the largest funder of animal
welfare efforts in North America, has provided more than $165
million in grants and programs benefiting animal welfare
organizations. Through its in-store pet adoption partnership with
PetSmart Charities®, PetSmart has helped save the lives of more
than 5 million pets.
Follow PetSmart on Twitter: @PetSmartFind PetSmart on Facebook:
www.facebook.com/PetSmartSee PetSmart on YouTube:
www.YouTube.com/PetSmart
About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by song
lyrics made famous by legendary artists including Bob Dylan, The
Rolling Stones, The Beatles, Joan Jett, David Bowie, Bob Marley,
Pink Floyd and many others. By securing licensing rights from
virtually all the major music publishing companies, this fashion
brand creates new revenue streams for songwriters who penned the
lyrics, primarily through a range of apparel and lifestyle
products. Follow Lyric Culture
at www.facebook.com/lyricculture and
www.twitter.com/lyricculture and www.lyricculture.com.
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