Davi Luxury Brand Group Inc Announces Today It Has Engaged Hansam Moolsan Co., LTD for Its Duty Free Bus. in the Airline Indu...
May 09 2011 - 9:10AM
Business Wire
Davi Luxury Brand Group, Inc. (OTCBB: MDAV) today
announced that it has engaged Hansam Moolsan Co., LTD to represent
the company in its Duty Free sales initiative for the new “DAVI”
skincare retail product line in the Asia Pacific airline industry.
The Duty Free market consists of on-board duty free Magazines and
Duty Free Shops.
“We are truly fortunate to have secured the services of Hansam
Moolsan, as they have a proven track record working exclusively for
the airline business supplying products for Duty Free business,
In-Flight service and catering under cooperation with European and
Asian countries.” said Parrish Medley, Chief Executive Officer of
Davi Luxury Brand Group. “As we seek to raise awareness of the DAVI
product line worldwide we could not have chosen a more powerful
ally to help us achieve our long term sales and marketing goals in
the travel market of this region.” Hansom Moolsan Co., LTD. was
established in 1993 and is based in Seoul Korea. Hansom services
Asian Pacific and European airlines, with its primary customers
being Korean Air and Asiana Airlines.
Davi Luxury Brand Group also announced that it plans to release
its new retail products in June. Concurrently with the release of
retail products, the company also will launch its on-line sales
initiative for those retail products in June on the company’s
www.daviskin.com website.
Davi Luxury Brand Group will be attending the APOT (Asia Pacific
on Board Travel) trade show in Bali Indonesia on June 1-3. DAVI
will be an exhibitor and have a booth to present its new retail
product line of skincare products for the Asia Pacific Airline Duty
Free airline industry. The Asia Pacific region is the largest in
the world with more than 100 million in scheduled passenger seat
capacity.
Duty Free is an enormous opportunity for the company. Korean Air
alone does in excess of U.S. $200 million in sales annually, and is
the world’s most successful in-flight retailer with its Duty Free
Sky Shop Magazine. As previously announced, DAVI is the exclusive
amenity kit provider for Korean Air. The amenity kit service
commenced service on Korean airlines as of May 1, 2011. The kits
are an elegant maroon (for men) and beige (for women) toiletry bag
with the DAVI name and logo and exclusively for Korean Air embossed
on the front. Every bag is provided for First and Business class
passengers and has a DAVI leaflet inside with the company web site,
www.daviskin.com, as well as giving a description of the brand and
products.
Davi Luxury Brand Group will be joining with Hansom Moolsan Co.,
LTD team to present and showcase the DAVI product line at the APOT
trade show. APOT organization and trade show is for all airlines,
caterers, suppliers media/network partners in the Asia Pacific
region to support the high-growth of the In-flight Service
industry. Heather Cho, senior vice president of Korean Air is the
Chairman of APOT.
About DAVI LUXURY BRAND GROUP INC.
DAVI LUXURY BRAND GROUP, INC., founded by Carlo Mondavi,
grandson of American Icon Robert Mondavi, develops, licenses
and markets luxury skin care products using the antioxidants found
in wine and grapes. The company markets skincare products under the
“DAVI Skin” and “DAVI” brand names. The products currently are
provided as amenities at prestige hotels and as first class
in-flight airline amenities. The company’s goal is to also market
its branded skincare products through upscale department stores,
specialty retailers, prestige resorts, salons and spas, on cruise
ships, and through airline duty-free shops. The company’s skincare
products contain minerals, vitamins and nutrients that are found in
a by-product of the wine making process called the pomace. Planting
techniques at select vineyards produce deeper vines with a lower
yield of grapes per vine. After processing, these grapes yield
higher concentrations of minerals, vitamins, and nutrients than
grapes from other vineyards. Additionally, the uniquely long
maceration process to which these grapes are subjected, yield
polyphenols in relatively high quantity. Polyphenols are the free
radical scavengers that, among other things, help to protect
collagen and elastin fibers and prevent the destruction of
hyaluronic acid in the skin. Management believes that the use of
this pomace will allow for the creation of skin crèmes that can
help fight the natural aging process of the skin.
WWW.DAVILUXURYBRANDGROUP.COMOTC Bulletin Board: MDAV
Safe Harbor Statement
THIS PRESS RELEASE INCLUDES STATEMENTS THAT MAY CONSTITUTE
"FORWARD LOOKING" STATEMENTS. FORWARD LOOKING STATEMENTS INHERENTLY
INVOLVE RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO
DIFFER MATERIALLY FROM CURRENT EXPECTATIONS. BY MAKING THESE
FORWARD LOOKING STATEMENTS, THE COMPANY UNDERTAKES NO OBLIGATION TO
UPDATE THESE STATEMENTS FOR REVISIONS OR CHANGES.
For more information on Korean air, visit www.koreanair.com
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