HOLBROOK, N.Y., May 21, 2015 /PRNewswire/ -- Northstar Global
Business Services, Inc. (OTCPink:MDIN) today announced that the
company has filed an amendment with the state of Wyoming to change the company's name back to
the original Medgen, Inc. to better represent the companies
ownership of the brand. The company is already awaiting approval
from FINRA for the change to take effect.
Incorporated in 1996 as Medgen, Inc., the company pioneered oral
spray delivery of natural remedies, gaining international
distribution, and selling as many as five million bottles per year
of its patented product, anti-snoring spray, SNORenz©. After
briefly scaling back operations from 2007 to 2010, the company
changed its name to Northstar Global Business Services, Inc. in
order to give the company freedom to target broader
industries. However, the decision was made in 2012 to focus on
the brands that made the company successful in the first place, and
the process of re-introducing its original products to the
marketplace began.
Recently, under the management of Brandon Dean, the company's new Chief Executive
Officer, the decision was made to start an aggressive push to get
back to basics and begin focusing on the strategies that made the
company successful in the first place. The company originally
created such a powerful brand by using direct response TV
commercials coupled with brick and mortar retail distribution to
increase customer awareness, and maximize net profit. As a result
Mr. Dean began producing a modern version of its SNORenz©
commercial, and launched an aggressive campaign to target retail
chains and distributors. On the verge of reentering the
marketplace, Mr. Dean decided that the company would change its
name back to Medgen, Inc to support and strengthen its brand, and
to avoid confusion in the marketplace.
"Not too long ago the company was selling millions of bottles of
SNORenz© per year, and it could be found in just about every major
retail chain. I thought it was only natural to formalize the name
change to Medgen, Inc., a name people know and trust, in order to
take full advantage of our existing branding", Mr. Dean
explained.
Several recent changes in strategy give the company, what
management feels is the game-changing advantage needed to reach its
goals. These changes include the creation of the TV commercial to
put direct response in the forefront of the company's sales
strategy, and a shift from seeking permanent shelf placement, which
is extremely difficult to get, to promotional counter displays, in
addition to many other small, but critical adjustments in strategy.
Management feels this just may be what the company needs to take
that final leap, and achieve far more than it ever has before.
About Northstar
Northstar Global Business Services is dedicated to producing the
best alternative healthcare products to the world. The company's
products include SNORenz®, Good Night's Sleep®, Stem-Intense™, and
more. Most of the company's products use a unique, patented spray
delivery system, and all have received positive consumer reviews
all over the world, selling tens of millions of units from 1996 to
the present. For more information visit: www.medgeninc.com.
DISCLAIMER
This Press Release may contain certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. The Company has tried, whenever possible, to identify
these forward-looking statements using words such as "anticipates,"
"believes," "estimates," "expects," "plans," "intends," "potential"
and similar expressions. These statements reflect the Company's
current beliefs and are based upon information currently available
to it. Accordingly, such forward-looking statements involve known
and unknown risks, uncertainties and other factors which could
cause the Company's actual results, performance or achievements to
differ materially from those expressed in or implied by such
statements. The Company undertakes no obligation to update or
advise in the event of any change, addition or alteration to the
information catered in this Press Release including such
forward-looking statements
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SOURCE Northstar Global Business Services, Inc.