MYSL My Screen Mobile Inc (CE)

MyScreen Mobile, Inc. (MyScreen) (PINK SHEETS: MYSL)(FRANKFURT: WICI) today announced that they have launched their technology in Mexico with Telcel, a subsidiary of America Movil.

Following a rigorous User Acceptance Testing (UAT) process and some final customizations requested by Telcel, the MyScreen platform was successfully launched last week. Telcel has begun a campaign inviting their subscribers to enroll in the service and receive advertisements on their mobile devices at the end of any phone call. Several advertising campaigns from international brands have been loaded and are now being delivered to subscribers resulting in the first revenues to MyScreen.

"The launch of our technology in Mexico represents a tremendous milestone for the Company," stated MyScreen CEO Maurizio Angelone. "After many years of hard work by our employees and partners we are able to showcase our technology in the real world and begin to see revenues. We look forward to reporting on subscriber take-up, participating advertisers and the nature of their campaigns as well as other key metrics in the coming weeks and months ahead," continued Angelone.

About MyScreen

MyScreen (PINK SHEETS: MYSL)(FRANKFURT: WICI) is a first-of-a-kind mobile advertising technology platform that provides advertisers with a new channel for reaching consumers. Its unique patent-pending technology delivers full-screen, incentive-based ads directly to the mobile phones of opt-in subscribers. The visually engaging ads target subscribers based on their demographic and psychographic profiles and provide them with rewards such as free services, special offers and discounts. As mobile innovators, MyScreen has forged extensive advertiser and operator relationships and functions as an industry advocate. Through its mobile marketing consultancy, the MyScreen Agency, the company collaborates with traditional ad agencies and brand advertisers to optimize their mobile advertising programs. For more information, visit www.MyScreen.com.

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Contacts: MEDIA CONTACTS: MyScreen Mobile, Inc. Brian Field Brianf@myscreen.com www.myscreen.com or www.myscreen.com/mx