TORONTO and MIAMI, Sept. 29
/PRNewswire-FirstCall/ - MyScreen Mobile, Inc. (MyScreen) (Pink
Sheets: MYSL) and Turkcell (NYSE:TKC, ISE:TCELL), the leading
communications and technology company in Turkey, today announced that MyScreen's mobile
advertising technology has been live in Turkey for the past 90 days, branded as
TiklaKazan with Turkcell local area support being provided by
MyScreen's local partner Trendlink.
TiklaKazan is a first-of-a-kind mobile advertising platform that
was trialed by Turkcell in August of 2009 and demonstrated great
consumer feedback and exceptionally high click-through rates.
Turkcell, winners of the 2009 Global Mobile Advertising Service
Award at GSMA has now launched a commercial version that is once
again powered by MyScreen and locally supported by Trendlink.
"We have been working with Turkcell during our trial phase and
our local partner Trendlink to identify the correct "go to market
strategy", and in turn Trendlink has worked with Turkcell to
develop a comprehensive roll out plan," stated MyScreen CEO,
Michael O'Connor. "The plan includes
Turkcell sending SMS and MMS invitations to targeted consumers'
devices on their network and offers free airtime minutes as a
reward for signing up, and additional airtime for every ad viewed.
We are pleased with the level of support being shown to our
platform and the subscriber acquisition efforts."
Turkcell's Chief Product and Services Management Officer
Cenk Bayrakdar noted: "Turkcell
mobile marketing offers targeted, cost-effective and measurable
media integrated with various technologies which enable
corporations to reach existing and new customers. Turkcell has one
of the largest opt-in (customer permission) databases in
Europe and in the world both in
terms of number (11 million opt-in subscribers) and scope of data
richness used for mobile marketing and advertising activities for
other brands and advertisers. With this opt-in permission database,
advertisers can segment their potential customers according to
their target market and send a highly targeted campaign or
advertisement.
Over the last year, Turkcell mobile marketing launched more than
1,200 mobile marketing projects with 500 brands in 37 different
industries, becoming an unconventional, effective and interactive
media platform popular among blue chip companies. As a founding
member of the Global Mobile Marketing Association, Turkcell
continues to assume an active role on the Association's Board and
its committees, supporting the efforts to increase the marketing
sector's awareness of mobile marketing."
Advertisers have clearly demonstrated that they see the value in
MyScreen's advertising proposition and are prepared to support its
model where each participant shares in the revenue, including the
consumer through the rewards program. As a new approach technology
with specific targeting capabilities and better branding
capabilities than many of the other technologies available,
MyScreen has demonstrated an ability to deliver exceptional user
engagement results, typically measured as "click through" and
advertiser's have voiced their confirmation in the value this
represents to them.
MyScreen's technology differs from the other mobile advertising
vehicles that are currently available, as MyScreen's ads are:
- Full-screen, visually engaging graphics that convey the advertisers'
brand image.
- Delivered in a non-shared advertising environment that provides brand
exclusivity. MyScreen ads are delivered at the end of every call and
offer better visibility.
- Designed to enable consumers to respond directly to the ads with
MyScreen's proprietary "ad value hot keys" functionality. MyScreen
ads have generated click through rates (CTR's) that exceeded 20
percent. MyScreen greatly outperforms Internet CTR's, which are
widely known to average less than 1 percent. According to the latest
industry data, the average CTR is only 1 percent.
- Individually targeted to match each subscriber's self-created
demographic and psychographic profiles, making the ads highly
relevant to their unique interests and lifestyles.
- Incentive-based, with subscribers accumulating reward points for
every ad they view on their phones. Points are redeemed in the form
of free and bonus telecom services provided by the operator.
Exclusive "made-for-MyScreen" offers, such as free trial products or
special promotional pricing, are provided by participating
advertisers.
Moreover, MyScreen's mobile advertising solution is designed to
integrate seamlessly without interrupting users' regular call
behaviors. Subscribers choose the type of content and ads they
receive from categories such as sports, entertainment, lifestyle
and health. Advertisers can use MyScreen's unique "ad value hot
keys" to raise brand awareness, launch products and services,
promote special offers, generate traffic to retail locations,
improve customer loyalty and drive sales. MyScreen has secured
agreements with operators who currently have 219 million mobile
subscribers under contract and expects that number to increase
significantly during the next 12 months.
About MyScreen
MyScreen (Pink Sheets: MYSL) (Frankfurt: WICI) is a
first-of-a-kind mobile advertising technology platform that
provides advertisers with a new channel for reaching consumers. Its
unique patent-pending technology delivers full-screen,
incentive-based ads directly to the mobile phones of opt-in
subscribers. The visually engaging ads target subscribers based on
their demographic and psychographic profiles and provide them with
rewards such as free services, special offers and discounts. As
mobile innovators, MyScreen has forged extensive advertiser and
operator relationships and functions as an industry advocate.
Through its mobile marketing consultancy, the MyScreen Agency, the
company collaborates with traditional ad agencies and brand
advertisers to optimize their mobile advertising programs. For more
information, visit www.myscreen.com.
About Turkcell
Turkcell is the leading communications and technology company in
Turkey with 33.9 million postpaid
and prepaid customers and a market share of approximately 55% as of
June 30, 2010 (Source: Operators'
announcements). Turkcell provides high quality data and voice
services to approximately 80% of the Turkish population through its
3G technology supported network and to 99.05% of the Turkish
population through its 2G technology supported network. Turkcell
reported TRY 2.2 billion ($ 1.5
billion) net revenue for the period ended June 30, 2010 and its total assets reached TRY
14.0 billion ($ 8.9 billion) as of
June 30, 2010. Turkcell has become
one of the first operators among the global operators to have
implemented HSDPA+ and to reach to 42.2 Mbps speed with HSPA multi
carrier solution. Turkcell is a leading regional player and has
interests in international mobile operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern
Cyprus and Ukraine which,
together with its Turkish operations, had approximately 62.0
million subscribers as of June 30,
2010. Turkcell has been listed on the NYSE and the ISE since
July 2000 and is the only NYSE-listed
company in Turkey and is among the
top 15% of companies listed on NYSE by its size as of April 2010. 51.00% of Turkcell's share capital is
held by Turkcell Holding, 0.05% by Cukurova Holding, 13.07% by
Sonera Holding, 2.32% by M.V. Group and 0.01% by others while the
remaining 33.55% is free float. Read more at
http://www.turkcell.com.tr/en
SOURCE Myscreen Mobile Inc.
Copyright . 29 PR Newswire
