NutriPure Beverages, Inc. Completes Corporate Restructuring to Focus on Nu2O Bottled Water Products
January 14 2009 - 10:39PM
Marketwired
NutriPure Beverages, Inc. (PINKSHEETS: NBVG) has completed a
restructuring that will allow it to complete the financing
necessary for the upcoming rollout of the Nu2O bottled water
products by its wholly-owned subsidiary XND Technologies, Inc
XND is bringing to market a complete line of bottled water
products using a patented technology that adds organic nutrients to
water without adding masking flavors, colors or sweeteners,
yielding premium enhanced water products that contain no calories,
no carbohydrates, no colors and no flavors other than pure
water.
The company's patented cold-fill process gives it several huge
marketing advantages over its competitors: (1) This process costs
30% less than the standard hot-fill process, which translates
directly to greater bottom line profits; (2) Cold-filling enhances
the bioavailability of the ingredients, prevents biodegradation,
and allows beverages to be bottled at neutral pH, thereby creating
a more healthful product without altering the taste of the water,
and (3) This process allows NutriPure to use the claims "natural,"
"organic," and "no preservatives" on its packaging and marketing
materials. Consumer testing indicates that public awareness sees
Nu2O in a special category of its own, somewhere between SmartWater
and VitaminWater.
Steve Nickolas, CEO and President of the XND subsidiary,
commented, "Our proprietary process is the magic bullet for the
manufacture of superior beverages. Old-style beverages and food
products are not healthful when they are overly processed,
inorganic, or full of preservatives. And sugar-laden drinks, no
matter what form of sugar is used, negatively impacts the general
health of children and contributes to obesity in young and old
alike. NutriPure's science is the key to better beverages that
deliver better nourishment, without the effects of sugars or
potentially harmful coloring agents. We believe that NutriPure will
soon make its mark among the major beverage producers. In addition
to marketing our own Nu2O product line, we are also preparing to
license our proprietary technology to the huge beverage
conglomerates."
For more information visit www.nutripurebeverages.com
Safe Harbor Statement: This release contains forward-looking
statements which involves risks and uncertainties. The Company's
actual results could materially differ from those discussed. The
Company intends that such statements about its future expectations,
including future revenues and earnings, and all other
forward-looking statements be subject to the "Safe Harbors"
provision of the Private Securities Litigation Reform Act of
1995.
Contact: Investor relations 949.400.5963
www.nutripurebeverages.com
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