NutriPure Beverages, Inc. Aims to Redefine Consumer Perceptions of Healthy Water
May 20 2009 - 10:00AM
Marketwired
NutriPure Beverages, Inc. (PINKSHEETS: NBVG) announced today that
the upcoming marketing campaign for its Nu2O bottled water products
will be aimed squarely at consumer perceptions of what constitutes
healthy water. According to Steve Nickolas, CEO of NutriPure's
subsidiary XND Technologies, Inc. who will direct the campaign,
"Only a very few consumer products have the ability to define their
own category. As a result of our patented technology, Nu2O has
created the first true innovation in the beverage industry in the
last 50 years. This places us in an enviable position that we
intend to exploit to the fullest extent possible."
Mr. Nickolas is not alone in his opinion. A recent article in
"Nutraceuticals World" by Rebecca Wright, claims, "Although the
functional beverage category is indeed growing by leaps and bounds,
there is surprisingly not a lot of true innovation taking place.
The market seems to be growing by virtue of 'me too'
products..."
NutriPure's products will compete with currently available
products such as VitaminWater and SmartWater, but unlike these
products, Nu2O contains no calories, no carbohydrates, no colors
and no flavors other than pure water. Consumer testing has
indicated that consumers see Nu2O in a category unto itself,
somewhere between SmartWater & VitaminWater. Prior to Nu2O,
consumers perceived enhanced bottled water products in two separate
categories: simple enhanced water (no vitamins added) with no
calories, such as Penta and SmartWater; and nutrient enhanced water
with flavor and calories, such as VitaminWater and LifeWater.
However, Nu2O appears to break that mold. In a recent survey,
consumers position Nu2O with SmartWater because it is enhanced,
clear and flavorless. However, they also viewed it as similar to
VitaminWater because it contains different combinations of vitamins
and nutrients. Consumers best understand Nu2O as VitaminWater with
no calories, color, or flavor.
For more information visit www.nutripurebeverages.com.
Safe Harbor Statement: This release contains forward-looking
statements with respect to the results of operations and business
of NutriPure Beverages, Inc., which involves risks and
uncertainties. The Company's actual future results could materially
differ from those discussed. The Company intends that such
statements about the Company's future expectations, including
future revenues and earnings, and all other forward looking
statements be subject to the "Safe Harbors" provision of the
Private Securities Litigation Reform Act of 1995.
Contact: Kenyatto Jones CEO NutriPure Beverages, Inc. (949)
400-5963
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