NutriPure Beverages, Inc. Outlines Distribution Strategies for Product Launch, Begins Setup of Distribution Infrastructure
September 29 2009 - 9:00AM
Marketwired
NutriPure Beverages, Inc. (PINKSHEETS: NBVG) and its subsidiary XND
Technologies, Inc. have divulged a three-pronged distribution
approach for their upcoming launch of Nu2O bottled water products.
Sales of enhanced water have grown 48.1% in the past year, mostly
from the introduction of new products. Enhanced water grew over
twice the rate of overall bottled water products, with
NUTRIENT-enhanced water outpacing the gains of all other
categories. This trend is expected to continue strong, with sales
of nutrient-enhanced water projected to reach $1.64 billion in
sales by 2010. NutriPure is positioning XND to take full advantage
of this opportunity.
First and foremost, since 1990, the company's management team
has retained relationships from prior business experience with all
major retailers in North America and in most Asian and European
markets. These retailers continue to express considerable interest
in Nu2O's formulations and will be engaged directly by XND's
marketing team. Three formulas have been developed for the initial
launch in late 2009 -- Energy, Complete, and Immune. Sports, Joint,
Weight Control are scheduled to be released in the 2nd quarter of
operations, with Heart Health, Brain Stimulation, Prehydration
Workout Drink, Digestive Health, Eye Health, and Beauty in a Bottle
scheduled to be added within the first 12 months.
NutriPure's marketing plan will also include at least two
additional components that extend beyond XND's direct distribution
efforts. The company will develop private label products, which
provide a unique entry into specific market segments and niche
markets. And where appropriate, the company intends to jointly
develop and market products in conjunction with worthwhile
charitable causes, including some of the largest and most
recognizable domestic and international non-profit
organizations.
The company has also begun the process of identifying
distribution warehouses in both Phoenix, AZ and Southern
California. The purpose of these warehouses will be to receive full
truck loads of Nu2O products and then distribute smaller quantities
or pallets to the various retailers and distributors who have
agreed to carry the products as they become available. Talks have
also begun with area brokers, distributors, and select retailers,
and the CEO of XND will be flying to Southern California this week
for various meetings and to negotiate lease terms. Further details
and information will be released as final agreements are
executed.
For more information visit www.nutripurebeverages.com.
Safe Harbor Statement: This release contains forward-looking
statements with respect to the results of operations and business
of NutriPure Beverages, Inc., which involves risks and
uncertainties. The Company's actual future results could materially
differ from those discussed. NutriPure intends that such statements
about future expectations, including future revenues and earnings,
and all other forward-looking statements be subject to the "Safe
Harbors" provision of the Private Securities Litigation Reform Act
of 1995.
Contact: Kenyatto Jones CEO (949) 400-5963
Nutripure Beverages (CE) (USOTC:NBVG)
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