Item 2 - Management's Discussion and Analysis of Financial Condition and Results of Operations
The following discussion and analysis should be read in conjunction with our Financial Statements and Notes thereto appearing elsewhere in this Report on Form 10-Q as well as our other SEC filings.
Overview
The Company was incorporated on February 23, 2005 under the laws of the state of Nevada. Effective July 15, 2015, Mr. Terence Robinson was appointed as the Chairman of the Board of directors and is also the Chief Executive Officer and Chief Financial officer of the Company.
Our administrative office is located at 47 Avenue Road, Suite 200, Toronto, Ontario, Canada M5R 2G3. Our telephone number is (416) 860-0211. Our fiscal year end is March 31. Rent for this office is paid on a month to month basis with no lease agreement. Our Canadian subsidiaries signed one-year lease on January 1, 2019 for premises at 67 Portland St., Toronto, Ontario M5V 2M9, Canada which will expire on December 31, 2019.
Plyzer Technologies Inc. is a provider of custom, real-time, cloud-based business intelligence solutions for brands to analyze critical online price and market data. Plyzers highly customizable dashboard enables country, regional and local sales, production and logistics operations to adapt to prevailing market conditions quickly. The Companys technology is also being used to provide real-time price comparison reporting to the consumer market. These solutions are both driven by Plyzers proprietary artificial intelligence and machine learning technologies.
The following discussion and analysis should be read in conjunction with the financial statements and accompanying notes of the Company for the three months ended June 30, 2019 and the audited financial statements and notes for the year ended March 31, 2019.
Business Plan and Strategy
The Companys business plan focuses on three main projects:
Plyzer.com
A comparison engine for prices of over the counter medical products currently available in Spain and Canada. Users can search for the stores selling the products of their choosing focusing on the lowest prices but also by proximity. The prices of the products vary and are compared across more than 400 stores.
Plyzer Intelligence
A tool built on artificial intelligence through internally developed algorithms, machine learning, geo-localization and product matching. It allows companies to apply business intelligence to their decisions through the simplification of big data. Brands and retailers can learn more about how their products, as well as their competitors products, are performing online.
CA.NNABIS
Cannabis products can vary in prices across the internet at sometimes reaching over 70% in price difference. The goal of Ca.nnabis is to help end users achieve maximum savings with every purchase by showing the end user all the different websites that sell a specific product or group of products, discovering stores by proximity is also possible.
Key development during the three months ended June 30, 2019
In April 2019, Plyzer Spain, the Companys wholly owned subsidiary, became fully operational. It currently rents, on a month to month basis office space from Lupama, and hired the following teams:
·Management includes Chief Executive officer, Chief Technology officer, Chief operating officer and Office manager
·Crawling team of a manager, four crawling experts and two crawling developers
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·Core developers team of two tech leaders and four developers
·Artificial intelligence developer team of two tech leaders and four developers
·Marketing - press and communication teams of two journalists, one graphic designer and one trade marketing expert
·Sales team of one sales manager and five salesmen
Spanish subsidiaries also began seeking customers for its Plyzer.com and Plyzer intelligence platforms and secured its first contract in Spain.
Testing work on three platforms detailed above was completed and they are all now commercially ready. Most of the development work carried out during the three months to June 30, 2019 related to completion and upgrading the three platforms.
Results of operations
For the three months ended June 30, 2019, the Company had a net loss of approximately $3 million, while its operating loss was approximately $945,000 compared to the operating loss of $348,000 for the three months ended June 30, 2018. Significant increase in operating expenses are due to setting up of a fully operational office in Spain as explained under business plan and strategy section, hiring of new staff, joining bonus paid in shares to these staff and marketing campaigns launch, these costs contributed to approximately $600,000 to the operating costs.
Revenues
The Company generated its first sale during the three months to June 30, 2019, which generated revenue of approximately $34,000. Spanish subsidiary initiated long term contract discussions with several potential clients including:
·Aboca
·ISDIN
·VIñas
·DAMM
·Acofarma
·Sunstar Iberia
·Reva Health
There was no revenue for the three months ended June 30, 2018.
Professional Fees
Professional fees for the three months ended June 30, 2019 included review fee of $3,500 charged by the auditors and legal fees of $92,185 comprising due diligence and processing fees charged in connection with the new convertible loan notes. Increase in legal costs was in line with the increase in the number and value of new loan notes from 4 during the three months to June 30, 2018 to 14 during the three months to June 30, 2019.
Fees for the three months ended June 30, 2018 included legal fees of $24,150 and audit and review fee of $5,150. Increase in legal fee was mainly due to increasing number of convertible loan notes issued, each of which involved due diligence and legal paperwork. There were four new notes issued for a total of approximately $218,000 during this period.
Consulting fees
Consulting fee for the three months ended June 30, 2019 included fee charged by the CEO of $9,000 and $187,000 representing value of shares issued to the staff of Spanish subsidiary as a joining bonus and other consultants. The balance of approximately $77,000 was charged by consultants who provided accounting, administrative, business strategy and financial services.
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Consulting fees included fee of $9,000 charged by the CEO and the Balance $14, 726 was charged by third parties for accounting, administrative and financial services.
Development costs
Development costs for the three months ended June 30, 2019 reduced to $186,592 from $283,458 during the same period last year. Main reasons for the reduction were completion of most of the development work during the fiscal 2019 and discontinuation of outsourcing to Lupama and bringing all development work in -house in the Spanish subsidiary.
Much of the development work related to collection of data (crawling) from the web and making qualitative and quantitative improvements in the three platforms described elsewhere in this report. Qualitative improvements included product matching and core content improvements. Data collection for the period included
Spain
·Products: 26081
·Total Crawled prices: 3081937 Daily
Canada
·Products: 818
·Total Crawled prices: 660315 Daily
Cannabis
·Products: 40672
·Total Crawled prices: 167901Daily
Salaries and benefits
Spanish subsidiary became fully operational in April 2019. It hired various staff as follows:
·Chief executive officer
·Chief technology officer
·Chief operating officer
·1 Office Manager
Crawling Team
·1 crawling manager
·4 crawling experts
·2 crawling developers
Core Developers Team
·2 tech leaders developers
·4 developers
AI developers team
·2 tech leaders developers
·4 developers
Press and Communication + Marketing
·2 journalists
·1 graphic designer
·1 Trade Marketing
Sales Team
·1 sales manager
·5 salesmen
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Salaries and benefits relate to these staff.
There were no employees during the three months ended June 30, 2018.
Selling and marketing
Selling and marketing costs for the three months ended June 30, 2019 related to marketing efforts at Plzer Spain and included approximately $160,000 charged by Lupama for various marketing campaigns carried out for Player Spain.
Key marketing efforts included:
Press and Communication
·Maintenance and updating of journalists, medias, bloggers, etc. database
·MediaStatups: networking event (Barcelona) to connect Startups & journalists
·Update the communication plan and offline and online media strategy
·Connect to spanish startups network: El referente
·Create of communication supports and brochures for Plyzer Intelligence
·Create of sales supports and brochures for Plyzer Intelligence
·Creation of precise content aimed at specific media targets
Contact with journalists and follow Media impacts:
·La Vanguardia, one page:
·Radio Interview (national channel) 2830
·Press Release - (+20 media impacts)
Creating and updating Blogs, twitter, Linkedin an dother social media
Trade shows:
·Brand & Retail Experience World Congress: stand and speech, contact with press and potential clients and partners.
·BizBarcelona: speech, contact with press and potential partners
Social Media
·Implement brands identity on Ca.nnabis
·Keep and adapt the strategy for Plyzer.com
·Adapt Social Media Plan and Online Marketing Strategy Plan to Summer season.
·Update and Analysis Competitors by Benchmarking
There were no such expenses for the three months ended June 30, 2018 as the Company was still in development stage.
General and administrative expenses
General and administrative costs for the three months to June 30, 2019 increased to $55,208 from $11,554 for the three months to June 30, 2018. Plyzer Spain subsidiary, which was incorporated in April 2019, incurred approximately $37,000 of the total expenses. Other costs which included rent for the Toronto office, transfer agent fees etc. remained more or less consistent.
Significant items included in the general and administrative costs for the three months ended June 30, 2018 included rent of $8,545 for three months for the Toronto office and transfer agent fees of $1,360. The transfer agent fees were lower this quarter compared to the fiscal 2018 quarter due to absence of any conversion of the convertible loans.
Interest Expense
Interest expense during the three months ended June 30, 2019 related to approximately 38 convertible unsecured loans, including 11 loans prepaid during the period and 14 new loan notes issued. Interest ranged from 8% to 12% per annum. Also included was amortization of debt discount of $599,770.
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Interest expense during the three months ended June 30, 2018 related to approximately 17 convertible unsecured loans, including two loans prepaid during the period and three new loan notes issued. Interest ranged from 5% to 12% per annum. Also included was amortization of debt discount of $194,718.
Financial Condition, Liquidity and Capital Resources
For the three months ended June 30, 2019, the Company generated a negative cash flow from operations of $593,941 (three months to June 30, 2018: negative cash flow of $349,261) , which was primarily met from existing cash, proceeds from the convertible loans and advances from the director and shareholder. As of June 30, 2019, the Company had cash of $262,320 (as at March 31, 2019: $183,439).
The Company has started generating revenue from its three platforms; however, revenue currently is not sufficient to meet all its operating needs and thus the Company will continue to be dependent upon financing raised through equity and debts and advances from its director and shareholders.
Our present material commitments is to maintain offices of our subsidiaries and increasing our efforts in securing more customers and increase revenues and professional and administrative fees and expenses associated with the preparation of our filings and other regulatory requirements.
The Company is seeking to raise capital to implement the Company's business strategy. In the event additional capital is not raised or alternatively debt financing is not available from our shareholders, the Company may seek a merger or outright sale.
Investing activities
For three months ended June 30, 2019, Plyzer Spain purchased furniture and equipment of approximately $69,000 and invested $86,000 in a private company in Spain.
There was no new investment during the three months ended June 30, 2018.
Financing activities
During the three months ended June 30, 2019, the Company raised 250,000 through private placement (see Note 8 of the unaudited consolidated financials for the period), $925,450 through convertible notes and settled convertible notes of $392,500 in cash (see Note 6 of the unaudited consolidated financials for the period) and borrowed net of $45,613 from the director and a shareholder (see Note 10 of the unaudited consolidated financials for the period).
The Company raised net $125,269 through shareholder advances and debt financing during the three months ended June 30, 2018.
Going Concern
The accompanying financial statements have been prepared assuming that we will continue as a going concern. We have an accumulated deficit of approximately $ 33.8 million. The Company realized a net loss from operations of $944,983 and $348,038, respectively, for the three months ended June 30, 2019 and 2018. These conditions raise substantial doubt about our ability to continue as a going concern. The Companys subsidiary, Plyzer Spain has enrolled one customer and generated a small revenue for the three months ended June 30, 2019. It has also made extensive efforts in securing more customers and increase its revenues. The Company continued to secure additional convertible loans and equity financing and has raised approximately $673,000 to date through equity and debt financing. However, there is no guarantee that efforts to raise further financing will success or result in the availability of the required funding. The financial statements do not include any adjustments that might be necessary if we are unable to continue as a going concern.
Off-balance sheet arrangements
The Company has no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect or change on the Companys financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.
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