Publicis Appointed Media Agency Partner by L'Oreal China
January 12 2021 - 3:02AM
Dow Jones News
By Olivia Bugault
Publicis Groupe SA said Tuesday that it has been appointed media
planning and buying agency partner by L'Oreal SA in China for three
year.
"Publicis Groupe created a bespoke agency solution, OneL'Oreal,
with data, innovation and technology at the core, powering
integrated media strategy, channel planning, activation, and buying
across all media channels including performance marketing," the
French advertising giant said.
The three-year contract will officially start in early 2021,
Publicis said. Financial terms weren't disclosed
Write to Olivia Bugault at olivia.bugault@wsj.com
(END) Dow Jones Newswires
January 12, 2021 02:47 ET (07:47 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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