LONDON, July 29, 2013 /PRNewswire/ --
Playtech, the international designer, developer, licensor and
provider of software and services for the online, mobile, TV and
land-based gaming industry, is pleased to announce the launch of a
Games Tab for its licensee and established betting and gaming
operator Ladbrokes.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
The Games Tab which will be called "Vegas" on Ladbrokes' website
is the first step in the implementation of Playtech's complete
turnkey solution for Ladbrokes and the commencement of migration
work between the two companies. Such addition to the Ladbrokes
website will feature 70 games but will offer Ladbrokes access to
over 400 games and an easy launch process for any new games
Ladbrokes would like to offer in the future.
The Games Tab, which is part of Playtech's open games solution,
integrates Playtech games with third party games via a single
platform. It also provides Ladbrokes with a cross-platform
capability that includes the ability to see the entire player
lifecycle across all games in the "Vegas" Games Tab.
In a competitive market such as gaming this is a tremendous
advantage as it gives operators the data necessary to maximise
player value via promotional tools. Game-specific bonuses,
email campaigns and banners are just some of the tools available to
operators on Playtech's complete player management solution, called
the IMS.
Shay Segev, Playtech's COO, said,
"We are very happy to commence the migration of Ladbrokes and offer
it the Games Tab. The unique capabilities of the Tab that are
backed by Playtech's IMS solution offer our operators benefits that
are second to none. Not only can operators see the entire player
experience across all platforms and games, they can also use
consumer behaviour analytics to maximise player value. This
definitely indicates the future of online gaming."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 2,700 employees located in nine countries. Its leading
gaming applications include casino, poker, bingo, sports betting,
live, mobile and social gaming, casual and fixed odds games.
http://www.playtech.com
For further information contact:
Playtech Ltd +44-(0)20-7861-3232
Mor Weizer, Chief Executive Officer +44-(0)1624-645954
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
Adam Kay, Head of Investor Relations
Pelham Bell Pottinger +44-(0)20-7861-3232
David Rydell / Olly Scott / Guy Scarborough