MUMBAI, India, Sept. 8, 2015 /PRNewswire/ -- Rediff.com
India Ltd. (NASDAQ: REDF) an India-based internet company which delivers
digital content and commerce services, now enables advertisers to
place Native advertisements on its platform.
Native advertisements are presented in the form of articles
which blend in with other articles on the site, thus providing an
integrated, non-intrusive user experience. The Company recently
completed beta testing of the format and has now launched the
facility for all advertisers.
The new advertising format has begun to generate traction among
Rediff's clients in the consumer technology, FMCG, banking finance
and insurance sectors in India.
Rediff commands a leading position in the Indian Internet Market
with a 20% reach as measured by ComScore Media Metrix in a
July 2015 report. Native
advertisements are expected to help clients present their offerings
in a format that is relevant to these users. The advertisements
will appear on both the web as well as the mobile version of the
site.
"Our business model is centered on our users, the vast majority
of whom visit our website to consume content. We now have the
ability to present these users with additional products and
services via native advertisements in the form of articles. For our
clients, this initiative aims to provide them with useful tools to
improve the efficiency of their efforts," said Ajit Balakrishnan, Chairman and CEO of
Rediff.com India Ltd.
About Rediff.com
Rediff.com India Ltd. (NASDAQ: REDF) is an India-based internet company which delivers
digital content and commerce services. Founded in 1996, Rediff.com
is headquartered in Mumbai, India
with offices in New Delhi, India
and New York, USA. For additional
information, please visit http://investor.rediff.com.
Safe Harbor
Except for historical information and discussions contained
herein, statements included in this release may constitute
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, and reflect our
current expectations. Forward-looking statements are identified by
certain words or phrases such as "may", "will", "aim", "will likely
result", "believe", "expect", "will continue", "anticipate",
"estimate", "intend", "plan", "contemplate", "seek to", "future",
"objective", "goal", "project", "should", "will pursue" and similar
expressions or variations of such expressions. These statements
involve a number of risks, uncertainties and other factors that
could cause actual results to differ materially from those that may
be projected by these forward looking statements. These risks and
uncertainties include but are not limited to the slowdown in the
economies worldwide and in the sectors in which our clients are
based, the slowdown in the Internet and IT sectors world-wide,
competition, success of our past and future acquisitions,
attracting, recruiting and retaining highly skilled employees,
technology, acceptance of new products and services, the
development of broadband Internet and 3G networks in India, legal and regulatory policies, managing
risks associated with customer products, the wide spread acceptance
of the Internet as well as other risks detailed in the Form 20-F
and other reports filed by Rediff.com India Limited with the U.S.
Securities and Exchange Commission. Rediff.com India Limited and
its subsidiaries may, from time to time, make additional written
and oral forward looking statements, including statements contained
in the Company's filings with the Securities and Exchange
Commission and our reports to shareholders. Rediff.com India
Limited does not undertake to update any forward-looking statement
that may be made from time to time by or on behalf of the
Company.
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SOURCE Rediff.com India Ltd.
