Mid-Year Letter to Shareholders From Doug Newton, CEO
June 11 2010 - 8:30AM
Marketwired
The year 2009 presented our company (Real American Brands)
(PINKSHEETS: RLAB) with significant challenges owing to the ongoing
unprecedented global recession.
On the retail front, 2009 revenues at our Billy Martin's
flagship boutique declined by 36% versus a year ago. Although sales
through May 2010 continue to be weak, the company has taken steps
to successfully manage our rent and other overhead obligations
allowing us to continue our streak of operating in New York City
for an uninterrupted 31+ years.
Previously, RLAB set sales goals across seven new revenue
sectors for the 2-year period 2009-10. To date, we made progress
with none of these sectors, with the notable exception of our new
wholesale apparel and fragrance divisions.
In brief, we recently obtained a Notice of Allowance from the
U.S. Trademark Office for "Green Blues," the name of our proposed
American-made, environmentally friendly wholesale blue jean brand.
The trademark covers denim jeans, pants, jackets, coats, shirts and
other apparel.
We believe "Green Blues" is the right name at the right time for
a fashion-forward, American-made, universally appealing staple
product that is priced-right for growth in the global marketplace
both now and in the years ahead.
In other "green" developments, we have secured an agreement with
a leading global developer of ingredients for some of the world's
best known fragrance, household and personal care products. The
developer's name, to be announced soon, is on the short list of
core supplier companies who work closely with the mass-marketing
giants we want to reach.
In addition to trademarks for Lasso, Lariat, and Riata (the
Spanish word for lasso), we are seeking to register and launch a
new brand in the perfume and/or personal care categories, to be
named "Pride."
We believe these intellectual property assets, including our own
signature "Born & Bred in the USA" mark, will stand the company
in good stead in the recovery that history tells us will eventually
come.
Although our ongoing options, capabilities and future growth
plans will continue to be constrained by the economy and our
current limited financial resources, we are dedicated to the
proposition that basic worldwide demand fundamentals -- especially
for high quality American-made goods -- will be re-established and
grow significantly in the years ahead.
Forward-Looking Statements
N. B. Statements about RLAB's future expectations, including
future revenues and earnings, and all other statements in this news
release other than historical facts are "forward-looking
statements." Since these statements involve risks and uncertainties
and are subject to change at any time, the company's actual results
may differ materially from the company's plans if its assumptions
prove to be incorrect or for a variety of other reasons.
Contact: Doug Newton or Chance Newton
info@RealAmericanBrands.com BillyMartins@gmail.com 760-324-6834
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