Telecoms company Swisscom AG (SCMN.VX) Thursday said it has acquired sporting event organiser Datasport AG for an undisclosed sum.

MAIN FACTS:

- The acquisition will expand Swisscom's service offering for large-scale events, the company said.

- Datasport is an international service provider for popular and mass sporting events. The company services over 300 events per year in the fields of running, mountain biking, triathlon/duathlon, cycling, walking, cross-country skiing and Alpine skiing.

- It provides data management, competitor management, collection, time recording, results services, speaker and information systems and information dissemination

- Swisscom offers temporary mobile radio infrastructure services for events, GPS tracking and geo-localisation. Swisscom Event & Media Solutions AG (a subsidiary of Swisscom Broadcast) also provides temporary ICT services along with streaming and web media solutions for event organisers and media companies.

- With the purchase of Datasport, Swisscom now offers a full range of services for events.

- Dieter Bernauer, CEO Swisscom Participations, said:: "Datasport is a solid, well-run company with an excellent reputation in the field of mass sporting events. Swisscom is gaining new competencies that will perfectly complement its existing offering."

- Datasport, headquartered in Gerlafingen, Switzerland, was founded in 1983 and today employs 21 full-time and 67 part-time employees.

- The company will continue to operate as an independent company and brand.

-Zurich Bureau, Dow Jones Newswires, +41 43 443 80 47; zurichdjnews@dowjones.com

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