LONG BEACH, Calif.,
Feb. 10, 2015 /PRNewswire/
-- Epson America, Inc., regional headquarters of Seiko Epson
Corporation (TSE: 6724, "Epson"), today launched a national
business brand campaign entitled "Cityscape," highlighting its wide
range of high-performance business products in key strategic
markets. Using the tagline, "Where there's business there's EPSON,"
the campaign showcases a wide range of innovative business
solutions and underscores Epson's deep-seated commitment to today's
business marketplace.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7221852-epson-campaign-cityscape/
"Epson products are relied upon in countless businesses today to
communicate, share, capture, and create. Our new campaign is
designed to highlight Epson's long-standing partnership with the
global business community that started 40 years ago," said
Keith Kratzberg, senior vice
president, sales and marketing, Epson
America. "The initial phase of this campaign begins sharing
a story that will unfold over time. We will be expanding this
conversation to further illustrate how our cutting-edge
technologies and innovative solutions can help business everywhere
succeed and grow."
"Our evocative Cityscape campaign may be a real eye-opener for
business professionals who know Epson only as one of the world's
leading printer manufacturers. In reality, we're much more than
that," said Lucie Milanes, Epson's
director of marketing strategy and communications. "The campaign
takes a fun yet serious path to disrupt and discard outdated
perceptions of the Epson brand."
The creative approach for the campaign centers on images of
futuristic city skylines that mash-up Epson products – robots,
digital label presses, point-of-sale systems, projectors and
business printers – with ultramodern architecture and iconic
structures to generate eye-catching science fiction-like imagery.
"Our goal was to create a visual experience that both catches and
keeps the attention of the viewer," added Milanes.
Building active engagement with the Epson brand and elevating
the company's impact on business, the first phase of the campaign
kicks-off with airport signage simultaneously in New York (JFK), Los
Angeles, Chicago,
Atlanta, San Francisco, and Denver and will extend to a range of media
channels through the end of 2015. The Cityscape brand campaign will
reach across business/financial print, digital, out of home, radio,
TV, public relations, prominent venue advertising (Madison Square Garden), direct response, and
across Epson social channels.
The Cityscape campaign integrates with Epson's social media
communities to continue discussing Epson business solutions and
individual business user stories with #Epson4Biz. The next
phase of the campaign will expand to include Epson business
customers sharing real-world experiences of how they are using
Epson products to improve operations. In addition, the campaign's
futuristic imagery will begin appearing in Epson marketing
communications materials and on Epson's online channels including
www.Epson.com/forbusiness.
For more insight into the campaign and Epson's commitment to the
business community watch the campaign video for more
information.
About Epson
Epson is a global innovation leader dedicated to exceeding
expectations with solutions for markets as diverse as the office,
home, commerce, and industry. Epson's lineup ranges from inkjet
printers, printing systems and 3LCD projectors to industrial
robots, smart glasses and sensing systems and is based on original
compact, energy-saving, and high-precision technologies.
Led by the Japan-based Seiko
Epson Corporation, the Epson Group comprises more than 72,000
employees in 94 companies around the world, and is proud of its
ongoing contributions to the global environment and the communities
in which it operates. Epson America,
Inc. based in Long Beach, Calif.
is Epson's regional headquarters for the U.S., Canada, and Latin
America. To learn more about Epson, please visit:
www.epson.com.
You may also connect with Epson
America on Facebook (http://www.facebook.com/Epson), Twitter
(http://twitter.com/EpsonAmerica) and YouTube
(http://www.youtube.com/EpsonAmerica).
EPSON is a registered trademark and EPSON Exceed Your Vision
is a registered logomark of Seiko Epson Corporation. Copyright 2015
Epson America, Inc.
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SOURCE Epson America, Inc.