Synergy CHC Corp. Acquires "Per-fekt Beauty Brand" expanding its
presence in the cosmetics and skincare space
WESTBROOK, ME-(Marketwired - Jun 22, 2017) - Synergy CHC Corp
(OTCQB: SNYR), a consumer health care company, today announced it
has entered into and simultaneously closed on an Asset Purchase
Agreement with Per-fekt Beauty Holdings LLC and CDG Holdings, LLC,
which owns 92.3% of the issued and outstanding equity interests of
Per-fekt Beauty. Per-fekt Beauty is engaged in the business of
developing and selling skincare and cosmetics products under the
brand Per-fekt.
Pursuant to the Purchase Agreement, we purchased all of Perfekt
Beauty's assets and assumed certain of its liabilities for a
purchase price of $709,988.34, which was paid with an aggregate of
473,326 shares of our common stock, which share amount was derived
by dividing the purchase price by $1.50. As additional
consideration, we will pay quarterly royalties equal to 5% of net
sales for 10 years following the closing date.
Per-fékt is a well-established beauty brand with shelf presence
in more than a thousand stores with a global foot print including
Sephora and Ulta. This acquisition opens up an exciting channel for
the rest of our other brands in that space. Even more exciting is
the potential to apply the same ROI based algorithm that Flat Tummy
Tea & Sneaky Vaunt use and is currently being used by The
Synergy Effect on various online marketing platforms - what could
be more Per-fekt to grow the brand?
Per-fékt Beauty can be found at perfektbeauty.com or visit their
Instagram page.
"This acquisition not only marks Synergy's expansion of its
presence in the beauty space globally, but it's also the next step
into the full omni channel approach for its beauty brands. The
growth of our portfolio continues, and with it the potential to
leverage our existing digital innovations and distribution
relationships. One might even say this is another 'per-fekt'
acquisition for Synergy. Synergy expects to continue to acquire and
grow both organically and by further acquisition," said Jack Ross,
CEO of Synergy.
About Synergy CHC Corp.
Synergy CHC Corp. is a consumer health care company that is in
the process of building a portfolio of best-in-class consumer
product brands. Synergy's strategy is to grow its portfolio both
organically and by further acquisition. Synergy's diversified
portfolio now includes FOCUSFactor™, Flat Tummy Tea™, Per-fékt
Beauty™, Sneaky Vaunt™, Neuragen™, and Hand MD™. For more
information, please visit www.synergychc.com.
Synergy's brands:
Flat Tummy Tea®
Flat Tummy Tea's uniquely formulated two-step herbal detox tea
works to naturally help speed metabolism, boost energy and reduce
bloating to flatten your tummy. It's currently sold exclusively
online to a global, 20-30 year old female, predominantly American
market.
Since being founded in 2013, Flat Tummy Tea has grown rapidly,
largely attributed to the strength of their branding and their
innovative and effective use of social media. Their secret is a
very specific process and ROI based algorithm used on various
online platforms. To date, Flat Tummy Tea has built a targeted
social media following of over 1,350,000, many of whom are now
customers.
Flat Tummy Tea now has over 13,700 positive written reviews on
their website, flattummytea.com or visit their Instagram page.
FOCUSfactor®
FOCUSfactor is sold at America's leading retailers such as
Costco, Sam's Club, Wal-Mart, BJ's Walgreens, CVS and The Vitamin
Shoppe. FOCUSfactor, America's leading brain health supplement, is
a nutritional supplement that includes a proprietary blend of brain
supporting vitamins, minerals, antioxidants and other nutrients. In
December 2012, the United States Patent and Trademark Office issued
US Patent 8,329,227 covering FOCUSfactor's proprietary formulation
"for enhanced mental function." The issuance of the patent marked
one of the few times a patent has been issued for a nationally
branded nutritional supplement. FOCUSfactor is clinically tested
with results demonstrating improvements in focus, concentration and
memory in healthy adults. www.focusfactor.com
Per-fékt Beauty®
Per-fékt Beauty is Synergy's newest brand that has been acquired
in June 2017. Per-fékt Beauty markets and sells a specialized range
of beauty products (makeup, skin-care & body) via retailers and
online through social media channels.
Sneaky Vaunt® Sneaky Vaunt is one of Synergy's newest brand that
just launched in March, 2017. Sneaky Vaunt markets and sells a
backless, strapless, stick on, push up bra exclusively online
through social media channels.
Sneaky Vaunt is being marketed on the same ROI based algorithm
that Flat Tummy Tea uses and is currently being used by The Synergy
Effect on various online marketing platforms. In just over three
months, Sneaky Vaunt has built a targeted social media following of
over 330,000 on Instagram.
Sneaky Vaunt can be found at sneakyvaunt.com or visit their
Instagram page.
Neuragen®
Neuragen® is a topical product that works directly at the site
of the pain as opposed to oral products. Neuragen® reduces the
spontaneous firing of damaged peripheral nerves. By calming these
firings at the source, Neuragen® is clinically shown to reduce
shooting and burning pains quickly and without the side effects of
orally taken medications. This is in part due to the small
lipophilic molecules found in Neuragen® which rapidly carry the
active ingredients through the rough outer layer of the skin to the
site of the pain. Neuragen® is available over the counter in most
local pharmacies either in the diabetic section or the analgesic
(pain) section. For more information, please visit
www.neuragen.com.
Hand MD®
Hand MD is the world's first anti-aging skincare line formulated
specifically for the hands. Hands reveal a woman's true age and the
rejuvenation of the hand has become women's #1 aging concern.
Developed by Kara Harshbarger and renowned celebrity dermatologist
Dr. Alex Khadavi, Hand MD's extensive clinical trials show
significant improvement in the appearance of fine lines and
wrinkles, skin hydration, hyper-pigmentation and radiance. HAND MD
launched on QVC and sold out in 5 minutes. www.hand-md.com.
The Synergy Effect®
The Synergy Effect is Synergy's fast-growth online marketing
platform, a growth engine built to grow brands exponentially
online. Launched in 2017, The Synergy Effect powers Synergy's
brands online, driving revenue using best-in-class digital strategy
and its proprietary ROI algorithm. Already boasting success stories
including Flat Tummy Tea and Sneaky Vaunt, both of which have
experienced unprecedented growth in digital and social media, The
Synergy Effect is expected to spend the upcoming year further
unlocking the huge online growth potential within Synergy's
existing portfolio of brands, as well as brands acquired by
Synergy.
More information on The Synergy Effect can be found at
www.thesynergyeffect.com.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995
that are subject to risks and uncertainties. All statements, other
than statements of historical facts, regarding management's
expectations, beliefs, goals, plans or Synergy's prospects should
be considered forward-looking. Readers are cautioned that actual
results may differ materially from projections or estimates due to
a variety of important factors, including: Synergy's ability to
integrate any new products into its current operations; the risks
and uncertainties associated with Synergy's ability to manage its
cash resources; obtaining additional financing to support Synergy's
operations; Synergy's dependence on third parties for its research
and development, manufacturing and distribution functions;
Synergy's dependence on its license relationships; protecting the
intellectual property developed by or licensed to Synergy; and
Synergy's ability to build its operations to support its business
strategy and promote its products. These and other risks are
described in greater detail in Synergy's filings with the SEC,
copies of which are available free of charge at the SEC's website
(www.sec.gov) or upon request from Synergy. Synergy may not
actually achieve the goals or plans described in its
forward-looking statements, and investors should not place undue
reliance on these statements. Synergy assumes no obligation and
does not intend to update these forward-looking statements, except
as required by law.
Contact: Jack Ross Chairman / CEO Synergy CHC Corp
Jack@synergychc.com 615-939-9004
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