Synergy CHC Corp. Hires Robin Mendenhall to Lead Sales of its
Beauty Brand Portfolio
WESTBROOK, ME--(Marketwired - Aug 11, 2017) - Synergy CHC Corp.
(OTCQB: SNYR), a consumer health care & beauty company, today
announces that Robin Mendenhall has joined Synergy as Vice
President of Sales - Beauty. This role is a key addition to our
management team that will be responsible for developing a growth
and distribution strategy for Synergy's beauty brands.
Robin brings a wealth of experience in the beauty space across
multi-channels including mass market retail, specialty beauty,
department store, salon and spas both in the US and
internationally. Robin has worked at Lumene Finland, where she was
National Accounts Manager for specialty, drug and mass channels;
Cynosure, as Director of Product Marketing, working on a USA and
international portfolio that included Smartlipo, Cellulaze and
Picosure; Avon, as a Division Sales Manager and R.G. Shakour, a
division of the former Essential Salon Products where she ran sales
support for salon and spa accounts.
"We are pleased to have someone with Robin's knowledge and
expertise in the beauty space join our Synergy management team.
With the recent acquisition of the Per-fékt Beauty brand added to
our Hand MD and Flat Tummy Tea portfolio, this is an exciting
opportunity to expand not only across North America but also
globally," said Jack Ross, CEO of Synergy.
About Synergy CHC Corp.
Synergy CHC Corp. is a consumer health care & beauty company
that is in the process of building a portfolio of best-in-class
consumer product brands. Synergy's strategy is to grow its
portfolio both organically and by further acquisition. Synergy's
diversified portfolio now includes FOCUSFactor™, Flat Tummy Tea™,
Per-fékt Beauty™, Sneaky Vaunt™, Neuragen™, and Hand MD™. For more
information, please visit www.synergychc.com.
Synergy's brands:
Flat Tummy Tea®
Flat Tummy Tea's uniquely formulated two-step herbal detox tea
works to naturally help speed metabolism, boost energy and reduce
bloating to flatten your tummy. It's currently sold exclusively
online to a global, 20-30 year old female, predominantly American
market.
Since being founded in 2013, Flat Tummy Tea has grown rapidly,
largely attributed to the strength of their branding and their
innovative and effective use of social media. Their secret is a
very specific process and ROI based algorithm used on various
online platforms. To date, Flat Tummy Tea has built a targeted
social media following of over 1,392,000, many of whom are now
customers.
Flat Tummy Tea now has over 13,000 positive written reviews on
their website, flattummytea.com or visit their Instagram page.
FOCUSfactor®
FOCUSfactor is sold at America's leading retailers such as
Costco, Sam's Club, Wal-Mart, BJ's Walgreens, CVS and The Vitamin
Shoppe. FOCUSfactor, America's leading brain health supplement, is
a nutritional supplement that includes a proprietary blend of brain
supporting vitamins, minerals, antioxidants and other nutrients. In
December 2012, the United States Patent and Trademark Office issued
US Patent 8,329,227 covering FOCUSfactor's proprietary formulation
"for enhanced mental function." The issuance of the patent marked
one of the few times a patent has been issued for a nationally
branded nutritional supplement. FOCUSfactor is clinically tested
with results demonstrating improvements in focus, concentration and
memory in healthy adults. www.focusfactor.com
Per-fékt Beauty®
Per-fékt Beauty is Synergy's newest brand that was acquired in
June of 2017. Per-fékt Beauty markets and sells a specialized range
of beauty products (makeup, skin-care & body) via retailers and
online through social media channels.Per-fékt Beauty is well
established in the beauty retail space (Sephora and Ulta), opening
up an exciting retail opportunity for the rest of our products in
that industry. Even more exciting is the potential to apply the
same ROI based algorithm that Flat Tummy Tea uses and is currently
being used by The Synergy Effect on various online marketing
platforms -- what could be more per-fekt?
Per-fékt Beauty be found at perfektbeauty.com or visit their
Instagram page.
Sneaky Vaunt®
Sneaky Vaunt is one of Synergy's newest brands that just
launched in March of 2017. Sneaky Vaunt markets and sells a
backless, strapless, stick on, push up bra exclusively online
through social media channels.
Sneaky Vaunt is being marketed on the same ROI based algorithm
that Flat Tummy Tea uses and is currently being used by The Synergy
Effect on various online marketing platforms. In just over three
months, Sneaky Vaunt has built a targeted social media following of
over 385,000 on Instagram.
Sneaky Vaunt can be found at sneakyvaunt.com or visit their
Instagram page.
Neuragen®
Neuragen® is a topical product that works directly at the site
of the pain as opposed to oral products. Neuragen® reduces the
spontaneous firing of damaged peripheral nerves. By calming these
firings at the source, Neuragen® is clinically shown to reduce
shooting and burning pains quickly and without the side effects of
orally taken medications. This is in part due to the small
lipophilic molecules found in Neuragen® which rapidly carry the
active ingredients through the rough outer layer of the skin to the
site of the pain. Neuragen® is available over the counter in most
local pharmacies either in the diabetic section or the analgesic
(pain) section. For more information, please visit
www.neuragen.com.
Hand MD®
Hand MD is the world's first anti-aging skincare line formulated
specifically for the hands. Hands reveal a woman's true age and the
rejuvenation of the hand has become women's #1 aging concern.
Developed by Kara Harshbarger and renowned celebrity dermatologist
Dr. Alex Khadavi, Hand MD's extensive clinical trials show
significant improvement in the appearance of fine lines and
wrinkles, skin hydration, hyper-pigmentation and radiance. HAND MD
launched on QVC and sold out in an astonishing 5 minutes.
www.hand-md.com.
The Synergy Effect®
The Synergy Effect is Synergy's fast-growth online marketing
platform, a growth engine built to grow brands exponentially
online. Launched in 2017, The Synergy Effect powers Synergy's
brands online, driving revenue using best-in-class digital strategy
and its proprietary ROI algorithm. Already boasting success stories
including Flat Tummy Tea and Sneaky Vaunt, both of which have
experienced unprecedented growth in digital and social media, The
Synergy Effect will spend the upcoming year further unlocking the
huge online growth potential within Synergy's existing portfolio of
brands, as well as brands acquired by Synergy.
More information on The Synergy Effect can be found at
www.thesynergyeffect.com.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995
that are subject to risks and uncertainties. All statements, other
than statements of historical facts, regarding management's
expectations, beliefs, goals, plans or Synergy's prospects should
be considered forward-looking. Readers are cautioned that actual
results may differ materially from projections or estimates due to
a variety of important factors, including: Synergy's ability to
integrate any new products into its current operations; the risks
and uncertainties associated with Synergy's ability to manage its
cash resources; obtaining additional financing to support Synergy's
operations; Synergy's dependence on third parties for its research
and development, manufacturing and distribution functions;
Synergy's dependence on its license relationships; protecting the
intellectual property developed by or licensed to Synergy; and
Synergy's ability to build its operations to support its business
strategy and promote its products. These and other risks are
described in greater detail in Synergy's filings with the SEC,
copies of which are available free of charge at the SEC's website
(www.sec.gov) or upon request from Synergy. Synergy may not
actually achieve the goals or plans described in its
forward-looking statements, and investors should not place undue
reliance on these statements. Synergy assumes no obligation and
does not intend to update these forward-looking statements, except
as required by law.
Contact: Jack RossChairman / CEOSynergy CHC
Corp.Jack@synergychc.com615-939-9004
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