SOHL Southern Trust Securities Holding Corporation (CE)

Southern Trust Securities Holding Corp. ("STSHC"), a financial services company offering broker-dealer, investment banking, and investment advisory and wealth management services, announced today that Kirby Pascus has been appointed Vice President of STSHC and Senior Trader for its wholly owned broker dealer subsidiary Southern Trust Securities, Inc. ("STS").

Mr. Pascus will primarily be involved in originating, trading and executing futures transactions for STS's clients. Mr. Pascus has been involved in the futures market for over 20 years with firms such as MF Global Inc., ICAP Futures, LLC and Prudential Securities, Inc.

Mr. Pascus commented, "I am very excited about joining STS to help grow their futures trading and execution business. STS has an ambitious growth plan related to futures and I am looking forward to being part of the team."

Southern Trust Securities Holding Corporation's CEO Mr. Robert Escobio also commented, "Having someone of Kirby's experience will allow us to execute our plans related to the futures industry. Kirby's technical skills along with his extensive network of relationships in the industry gives STS exactly what we need."

About Southern Trust Securities Holding Corp.

STSHC (Symbol: SOHL) is a financial services company offering securities brokerage, investment banking, asset management and private wealth management for a growing base of retail and institutional, corporate, and high-net-worth clients primarily in Latin America and Asia. STSHC services include access to international investment opportunities in U.S. and foreign capital markets, offshore entities for financial planning, and cross-border transactions, including private placements, bridge financing and reverse mergers into publicly-traded shell corporations. STSHC operates through its subsidiaries, Southern Trust Securities, Inc. (STS) and Southern Trust Securities Asset Management, Inc. (STSAM), Southern Trust Metals, Inc. (STM) and affiliated Geneva-based International Private Wealth Management S.A. (IPWM). STS is a member of the Securities Investors Protection Corporation (SIPC), National Futures Association (NFA), and Financial Industry Regulatory Authority (FINRA).

Forward- Looking Statements

This press release may contain statements of a forward-looking nature relating to future events. These forward-looking statements are subject to the inherent uncertainties in predicting future results and conditions. These statements reflect the Corporation's current beliefs, and a number of important factors could cause actual results to differ materially from those expressed in this press release. Except as otherwise required by federal securities laws, the Corporation undertakes no obligation to update or revise these forward-looking statements to reflect new events or uncertainties.

CONTACT: Southern Trust Securities Holding Corp.
         Robert Escobio, Chief Executive Officer
         305-446-4800