SANTA MONICA, Calif.,
Nov. 3, 2010 /PRNewswire/ --
Interpret, a leading entertainment, media and technology market
research firm, today released an Interpretations report,
"gCommerce: The 'Gamification' of eCommerce," which found
gamers, even using the broadest definition, are more likely to be
online shoppers and opinion-leaders.
Interpret's New Media Measure™ data shows that gamers are 20%
more likely to be an online shopper than the average non-gamer and
50% more likely to be influencers among their friends.
Whether it is Farmville on Facebook, World of Warcraft on the
PC, Solitaire on the iPhone, earning frequent flyer miles through
American Airlines, or shopping through social commerce sites such
as Groupon, Gilt, our online and offline experiences are being
"gamified."
Said Michael Dowling, CEO and
co-founder of Interpret LLC, "Given the growth and popularity of an
ever-widening range of gaming experiences, there is an opportunity
for transaction-based businesses to tap the gamer ethos by
gamifying shopping experiences."
"Game mechanics are powerful motivators to get humans to take
action," added Jim Banister, CEO of
SpectrumDNA (OTC Bulletin Board: SPXA), and co-author of the
report. "The dynamics that have indisputably proven to increase
transactions within game environments can and should be used to
spur increased transactions, revenue and loyalty in online and
offline shopping environments. Next-generation social loyalty
programs will be gamified. "
New Media Measure™ is Interpret LLC's proprietary,
quarterly survey of media behaviors, attitudes and product
consumption. Designed to keep pace with the evolving media
landscape, New Media Measure™ supplies the means to better measure
and keep track of fast-changing consumer behaviors. New Media
Measure™ surveys 9,000 consumers aged 12-65, representative of the
U.S. population and weighted to U.S. Census. Data collected
includes: demographics, psychographics, brand consumption,
traditional media consumption, online and social networking, mobile
phone, video gaming, and digital entertainment. Data is available
via Interface, a web-accessible, interactive analysis tool,
through Intrend, quarterly trend reports, and through
Interpretations, monthly whitepapers written by Interpret
analysts.
About Interpret LLC
Interpret is the leading cross-media market research firm. The
company applies proprietary, cutting-edge methodologies and
extensive category knowledge to help clients plan, test, and
measure business strategies in the fast-evolving media landscape.
Interpret's unique combination of syndicated measurement products
and custom market research services provides a common language
across media for the key stakeholders of the digital age.
www.interpretllc.com.
About SpectrumDNA
SpectrumDNA, Inc. is an innovation agency and digital studio
focused on creating high-engagement web and mobile applications
that enable marketers to drive transactional behavior, and empower
their community members to take an active, measurable, and
monetizable role in the extension of their brand.
SOURCE Interpret LLC; SpectrumDNA
