April 19, 2022 -- InvestorsHub NewsWire -- via NetworkNewsWire
Editorial Coverage: The Internet of Things (“IoT”) is easily
one of the most powerful emerging technologies in the world today.
As the IoT market for smart homes and connected cars (smart cars)
continues on its path of parabolic growth, it’s clear that IoT
presents historic opportunities. Today’s homes are increasingly
connected, creating an enormous new smart-home market, and the
smart-car market segment has become a nearly ubiquitous strategic
development path for the auto industry as demand for constant
connectivity soars. With functionality and
convenience, SPYR Inc. (OTCQB: SPYR)
(Profile) is delivering to consumers what
they crave — smart hardware, software solutions and products that
integrate with the Apple Inc. (NASDAQ:
AAPL) ecosystem. Apple commands the largest share
in the mobile devices market and will likely be dominant as the IoT
market expands and consumers demand more privacy protection. Other
tech juggernauts such as Amazon.com Inc. (NASDAQ:
AMZN), Google (NASDAQ:
GOOG), and Meta
Platforms Inc. (NASDAQ:
FB) (formerly Facebook) are also working on
next-generation devices and control centers for fully connected
cars and homes.
- “Smart” business is big business, including the home and auto
markets expected to reach $207.8 billion and 225.2 billion,
respectively, within five years.
- Applied MagiX Inc., a unit of SPYR, operates in the IoT market,
developing and reselling Apple-compatible products with an emphasis
on smart-home and smart-car products.
- Applied Magix’s first product, MagixDrive, converts wired Apple
CarPlay into a wireless system.
Click here to view the custom infographic of
the SPYR editorial.
Billions of Dollars, Parabolic Growth
According to Statista, the current smart-home market is ~$126.11
billion and compounding at 13.3% annually to reach an
estimated $207.81
billion by 2026. In fairness, it’s difficult to gauge just
how big the smart-home market will be considering new innovations
are disrupting every corner of the space. It’s no longer just about
thermostat tracking. Today, meals can be cooked, refrigerators
controlled, and security monitored; the list is endless.
Essentially everything under the categories of automating energy,
entertainment, access, comfort, daily tasks, connectivity, and even
wellness is target for the tech space to make people’s lives more
convenient at home.
The global smart-car market is growing at a similar clip. Allied
Market Research reports the market at $63 billion in 2019 and
anticipates expansion at an eye-popping compound annual growth rate
of 17.1%, which will take the market to $225.2
billion by 2027. Analysts at AMR see a confluence of
drivers steering the market higher, with a rising demand for
connectivity solutions, a surge in need for constant connectivity,
increased dependence on tech, and an upsurge in tech-savviness all
contributing to the upward swing.
SPYR
Inc. (OTCQB:
SPYR) is a savvy tech company that, through its
wholly owned subsidiary Applied MagiX Inc., develops, creates and
resells Apple(R) ecosystem-compatible products with an emphasis on
the smart-home market. In addition to meeting strong consumer
demand, SPYR is aggressively identifying and targeting acquisitions
that will grow its footprint and expand the products it offers
consumers, including companies developing artificial intelligence
(“AI”) and a diverse portfolio of smart-technology products.
Rather than spread itself a mile wide and two inches deep trying
to solve problems with compatibility, SPYR and Applied MagiX have
hooked their wagon to arguably the largest, most affluent and
deeply passionate group of consumers in the world: Apple users. Ask
anyone using Apple products what they like best and there’s a good
chance that the answer will be about the reliability,
interoperability and simple, seamless transitions between devices.
SPYR has locked in with these consumers and is leveraging that
loyalty with its suite of consumer-friendly products.
Insatiable Consumer Appetite
The coronavirus pandemic was devastating to many industries, but
not so with the home-device sector. Consumer demand only increased
as people spent on amenities for their homes, including smart
doorbells, security systems, lights, cameras, speakers, appliances
and thermostats. Consumers became more familiar with smart devices,
an unintended marketing and education benefit to manufacturers.
That familiarity has further spurred the uptake of IoT.
The Apple
HomeKit is regarded as one of the best smart-home
technologies on the market, and SPYR’s Applied Magix
capitalizes on that reputation, offering cameras and a series of
sensors built on the Apple HomeKit framework. Instead of relying on
individual apps, all HomeKit-compatible devices are connected
through Apple’s HomePod (and mini), iPhone, iPad, Apple TV, Mac or
Apple Watch. Of course, Siri is there as a virtual assistant to
help via voice commands as well.
Smart Move
In June 2021, SPYR’s Applied Magix launched its first branded
and inaugural Apple CarPlay product: MagixDrive. MagixDrive brings
wireless technology normally reserved for only elite brands to any
vehicle equipped with a wired version of Apple CarPlay. People
simply plug in the MagixDrive just as they would their phone to
connect it to the infotainment console, and the device takes it
from there. Set up in a matter of seconds, the phone will
automatically connect wirelessly every time in the future,
providing access to music, streaming services, contacts, navigation
and other apps without ever leaving a pocket or purse.
Applied Magix is running a national television commercial
marketing MagixDrive. Last week the company announced that it is
also developing a digital marketing campaign to drive additional
sales. The company already has established a presence on ecommerce
sites such as eBay and Amazon.com and is aiming to solidify its
brand through a social media push on a variety of sites and apps,
including Facebook, Reddit, YouTube, Instagram and TikTok; the
efforts include targeting influencers with significant followers
for each channel.
This month, Applied Magix pulled back the curtains a bit to give
the investment and tech communities a sneak
peek at its secret lab where the company works its magic
developing new products that expand beyond the Apple sphere. “The
secret lab is very much like Apple’s Advanced Technology Group
(“ATG”) from years ago,” said Applied Magix CEO Dr. Harald Zink.
“Not everything being explored there is necessarily destined for
release as a product or would necessarily see the light of day,
beyond exploration and technology demos. Nevertheless, much of the
knowledge being gained will find its way into our products and
services, while some of what we explore is based on annoyances we
encounter that we believe we can design a better solution for.”
Massive, Loyal Customer Base
There are nearly 600 million Apple users worldwide and 1 billion
Apple devices (and counting). The $3-trillion company controls the
largest share of the mobile phone market by far, growing its share
in Q4 2021 to 56% of the overall market from 47% in Q3. Samsung
was the next closest at only 22%. Apple customers are always atop
the list for loyalty, with more than 90% of iPhone users sticking with the brand when
they buy another phone as shown in a Consumer Intelligence Research
Partners study evaluating three years’ worth of data for the major
smartphone brands.
SPYR’s Applied MagiX leverages the Apple brands with products
that provide convenience and functionality to appeal to its
customers. These are ideal consumers because they know they want
Apple-compatible goods and aren’t afraid to pay extra for quality.
The average Apple iOS user spends $1,212 annually on tech (twice as
much as an Android user), adopts Apple product at younger ages than
competitors, and are willing to spend $3,000-plus on smart-home products. This is an
sweet-spot target for SPYR’s Applied MagiX, and as Apple continues
its growth curve, SPYR intends to grow in tandem.
Working Together
Sometimes majors in the industry step outside their own walls to
work together to cumulatively come up with a solution for
challenges that plague everyone. One particularly stubborn issue
slowing consumer uptake has been a universal connectivity standard.
Aiming to square this circle for the good of all, more than 200
companies chipped in to create an open-sourced connectivity
standard, branded Matter. The idea is that by establishing a
standard communication protocol, smart devises will work smoothly
together regardless of manufacturer, which will further accelerate
consumer adoption. Four companies have taken the lead in developing
Matter — Apple, Amazon, Google and Samsung — all of which will
benefit from a Matter success. In the end, the consumer will
benefit the most.
Apple Inc. (NASDAQ:
AAPL) HomeKit options are constantly growing and
evolving, now
including cameras, light bulbs, smart outlets, electronic
deadbolt, motion sensors, thermostats, a smart garden and much
more. With Apple’s Home app, users can easily
and security control their HomeKit accessories from all
their Apple devices. They can turn off the lights, see who is at
the front door, or adjust the living room temperature — and the new
HomeKit Secure Video capability and HomeKit-enabled routed makes
home even more secure.
Amazon.com Inc. (NASDAQ:
AMZN) is the king of ecommerce and a big player
in the “smart” world. The company was savvy enough to buy smart
video doorbell company Ring for $1 billion in 2018,
thrusting it into the home-security market and giving it another
outlet for its Alexa voice assistant. The company today has its
hands in all things smart home and then some, ranging from speakers
to tablets to home monitoring robots and back again.
Google (NASDAQ:
GOOG) was another visionary in the smart-home
business, acquiring Nest for $3.2 billion in 2014. Nest has grown
from the world’s best-known smart thermostat into a wide product
bag including cameras, outdoor security lights, video
communications, doorbell, speakers, smoke and carbon monoxide
detectors, etc. While its team works with Matter, Google intends to
launch a Google Home
Developer center this spring.
Meta
Platforms Inc. (NASDAQ:
FB) recently changed its name from Facebook, a
move that speaks directly to the company’s vision that the future
of communications will be on the next digital frontier called the
metaverse. Facebook is not a social media company; it is a
technology company that is also playing in the smart-home market
with its Portal
family of video products with Alexa built in as a voice
assistant.
The smart-home and smart-car markets are moving mainstream at a
parabolic pace, replacing arcane technologies such as traditional
hand-turn thermostats, push doorbells and manually operated
appliances. The future is now, and the opportunity in IoT appears
endless.
For more information about SPYR Inc. (OTCQB:
SPYR), please visit SPYR
Inc.
About NetworkNewsWire
NetworkNewsWire (“NNW”) is a financial news and
content distribution company, one of 50+ brands within
the InvestorBrandNetwork (“IBN”), that
provides: (1) access to a network of wire
solutions via InvestorWire to reach all target markets,
industries and demographics in the most effective manner
possible; (2) article and editorial
syndication to 5,000+ news outlets; (3)
enhanced press release solutions to ensure maximum
impact; (4) social media distribution via IBN
millions of social media followers; and (5) a
full array of corporate communications solutions. As a multifaceted
organization with an extensive team of contributing journalists and
writers, NNW is uniquely positioned to best serve private and
public companies that desire to reach a wide audience comprising
investors, consumers, journalists and the general public. By
cutting through the overload of information in today’s market, NNW
brings its clients unparalleled visibility, recognition and brand
awareness. NNW is where news, content and information converge.
To receive SMS text alerts from NetworkNewsWire, text
“STOCKS” to 77948 (U.S. Mobile Phones Only)
For more information, please visit https://www.NetworkNewsWire.com
Please see full terms of use and disclaimers on the
NetworkNewsWire website applicable to all content provided by NNW,
wherever published or re-published: http://NNW.fm/Disclaimer
NetworkNewsWire (NNW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkNewsWire.com
NetworkNewsWire is part of the InvestorBrandNetwork
DISCLAIMER: NetworkNewsWire (NNW) is the source of the Article
and content set forth above. References to any issuer other than
the profiled issuer are intended solely to identify industry
participants and do not constitute an endorsement of any issuer and
do not constitute a comparison to the profiled issuer. The
commentary, views and opinions expressed in this release by NNW are
solely those of NNW. Readers of this Article and content agree that
they cannot and will not seek to hold liable NNW for any investment
decisions by their readers or subscribers. NNW is a news
dissemination and financial marketing solutions provider and are
NOT registered broker-dealers/analysts/investment advisers, hold no
investment licenses and may NOT sell, offer to sell or offer to buy
any security.
The Article and content related to the profiled company
represent the personal and subjective views of the Author, and are
subject to change at any time without notice. The information
provided in the Article and the content has been obtained from
sources which the Author believes to be reliable. However, the
Author has not independently verified or otherwise investigated all
such information. None of the Author, NNW, or any of their
respective affiliates, guarantee the accuracy or completeness of
any such information. This Article and content are not, and should
not be regarded as investment advice or as a recommendation
regarding any particular security or course of action; readers are
strongly urged to speak with their own investment advisor and
review all of the profiled issuer’s filings made with the
Securities and Exchange Commission before making any investment
decisions and should understand the risks associated with an
investment in the profiled issuer’s securities, including, but not
limited to, the complete loss of your investment.
NNW HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.
This release contains “forward-looking statements” within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E the Securities Exchange Act of 1934, as amended and
such forward-looking statements are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. “Forward-looking statements” describe future expectations,
plans, results, or strategies and are generally preceded by words
such as “may”, “future”, “plan” or “planned”, “will” or “should”,
“expected,” “anticipates”, “draft”, “eventually” or “projected”.
You are cautioned that such statements are subject to a multitude
of risks and uncertainties that could cause future circumstances,
events, or results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors, and other risks
identified in a company’s annual report on Form 10-K or 10-KSB and
other filings made by such company with the Securities and Exchange
Commission. You should consider these factors in evaluating the
forward-looking statements included herein, and not place undue
reliance on such statements. The forward-looking statements in this
release are made as of the date hereof and NNW undertakes no
obligation to update such statements.
SPYR (CE) (USOTC:SPYR)
Historical Stock Chart
From Dec 2024 to Jan 2025
SPYR (CE) (USOTC:SPYR)
Historical Stock Chart
From Jan 2024 to Jan 2025