CannabisNewsWire
Editorial Coverage: A desire to move away from smoking may be
fueling growth in the edible cannabis products.
Sproutly Canada Inc. (CSE: SPR) (OTCQB: SRUTF) (FSE:
38G) (SRUTF
Profile) is developing new technology to manufacture
cannabis edibles and to accurately measure their active
ingredients. Lexaria Bioscience Corp. (CSE: LXX) (OTCQX:
LXRP) (LXRP
Profile) has created a bold new technology to make
cannabis’ active ingredients more palatable and absorbable.
BevCanna Enterprises Inc. (CSE: BEV) (OTC: BVNNF)
is producing white-label products, giving other brands access to
the market. HEXO Corp. (TSX: HEXO) (NYSE: HEXO) is
meeting its regulatory needs by acquiring other licensed cannabis
producers and processors. Valens GroWorks Corp. (TSX.V:
VGW) (OTCQX: VGWCF) has created a large and growing
extraction and testing facility.
- Cannabis in food and drink offers both health and social
advantages over smoking.
- The market’s growth depends upon meeting the standards of
regulators.
- Market growth is driving innovation not just in the production
of edible cannabis but also in the technology to measure
contents.
To view an infographic of this editorial, click here.
Expanding the Bounds of Cannabis
As the legal boundaries of the North American cannabis industry
expand, businesses are looking for ways to make the most of their
products and reach the widest possible market. This quest has led
to a growing shift in focus away from smoking, which is accompanied
by significant health concerns and social challenges. Instead,
companies are increasingly focused on alternatives such as edible
cannabis products.
The growing demand presents challenges. One of the most obvious
is developing the technology to effectively extract the active
ingredients in cannabis and incorporate them into foods, drinks,
vaping oils and other products. In addition, meeting regulatory
standards is also a factor, as authorities move to set standards
for a newly legalized industry. Meeting such standards means
improving control over products, which in turn means improving
measurement systems. And that means developing the technology to do
the measuring.
The Advantages of Edible Cannabis
Edibles are quickly becoming an important focus for the cannabis
market. Some companies are offering edibles, including beverages,
as part of a wider product line, creating cannabis-infused drinks
alongside wider beverage lines or more diverse cannabis products.
Other companies have narrowed their focus to either cannabis
edibles or cannabis-infused drinks. For Sproutly
Canada Inc. (CSE: SPR) (OTCQB: SRUTF) (FSE: 38G), the
focus is on supplying water-soluble cannabis solutions and
bionatural oils to be used in the beverages and consumables
market.
The shift toward edibles is a direct response to the decrease in
smoking. Cannabis legalization has arrived just as tobacco smoking
is seeing a steep decline. Both the percentage of people who smoke
and the number of cigarettes they consume each day are going down. Many people who are interested in
cannabis, whether for medical or recreational reasons, don’t want
to take up smoking. If the cannabis industry is to grow, it appears
the most effective way may be to find other ways to reach these
potential consumers.
Beverages may be one of the most promising ways to replace
smoking as the leading form of cannabis consumption; this trend
should provide growing business opportunities for companies such as
Sproutly. Cannabis-infused beverages allow consumers to choose
between alcohol and cannabis on a night out, with users of each
able to enjoy the same social setting together.
The downside of this choice is that ingested cannabis typically
takes longer to kick in than either alcohol or smoking, disrupting
the social dynamic. Sproutly is working to solve this problem with
its innovative Infuz2O technology, which provides faster delivery
of the active ingredients in ingested cannabis. For both medical
users looking for fast relief and recreational users looking to
keep pace with their companions, it’s a potentially valuable
step.
Cannabis Regulation and Measurement
Cannabis edibles don’t automatically become legal just because
cannabis itself has. For example, a delay was written into Canada’s
legalization legislation to give time to prepare regulations for
ingestible cannabis products such as those Sproutly supports.
These regulations, like those around smokable cannabis, are
created with good reason. Governments need to be able to establish
standards for recreational drugs to minimize the risk of harm both
to consumers and to others who may be affected by those consuming
the products.
One form of regulation that appears certain to make its way from
alcohol to cannabis is the need to measure and state the strength
of consumer products. Two decades of development mean that the
methods for these measurements are fairly well established for
smokable cannabis, but ingestible cannabis products raise new
challenges — ones that Sproutly subsidiary Infusion Biosciences
Inc. is addressing.
The methods currently used for the detection and quantitation of
cannabinoids were designed for isolated oils. That means they are
unable to accurately and reliably measure cannabinoid contents in
finished edible and beverage products, which are significantly more
complicated. But under the leadership of Sproutly’s chief science
officer, Dr. Arup Sen, Infusion Biosciences has developed
analytical methods that measure the cannabinoid molecules in
water-soluble and oil preparations created using Sproutly’s APP technology. This development
marks a significant step toward accurately testing and labeling the
content of cannabis ingestibles.
“The ability to test for cannabinoids in water formulations has
been unreliable for cannabis beverages globally due to the existing
testing standards and practices,” said Sen. “With ever-increasing
food-safety standards that need to be met for cannabis beverage and
edible products, the completion of our research and the Developed
Analytics are significant milestones in the commercialization of
APP Technology; this is another step forward towards reliable and
accurate testing for ingestible cannabis products.”
Innovating on All Levels
To successfully develop the market for ingestibles, cannabis
companies need to be innovating on every level, from the extraction
of active ingredients to their measurement, to the recipes for
active foods and drinks. Even the way that cannabis is marketed is
going to change as its place in people’s lives changes.
Although it’s unlikely that any company will attack this from
every angle, it’s a good sign for the market that so many are
taking on multiple interlinked issues at once. This is visible in
Sproutly’s approach, with the creation of new technology to both
create and measure ingestibles.
Infuz2O is the centerpiece of Sproutly’s work. A water-soluble
cannabis liquid that moves away from the need for emulsification or
encapsulation, Infuz2O allows the delivery of a precisely measured
dose of active ingredients from cannabis in an odorless and
easy-to-handle form. The effects of the cannabis are felt within
five minutes and wear off within 90 minutes, bringing the
experience closer to that of alcohol. This delivery method could
make it easier to manage for consumers who are new to cannabis or
who want to consume their drinks alongside alcohol drinkers, both
important pieces for the beverage market.
By developing Infuz2O alongside its testing technology, Sproutly
has given itself a way to test the reliability of its product as
well as a product to test the measurements on. The move appears to
be both a logical and efficient strategy.
Beyond Weed
Cannabis is moving beyond its old image, where “weed” was a
fitting label for something that spread where it wasn’t permitted —
something primitively grown and furtively consumed. A plethora of
companies are now working to develop sophisticated products for a
more sophisticated — and legal — market.
Lexaria Bioscience Corp. (CSE: LXX) (OTCQX:
LXRP) is another innovator in the field of delivery
methods. The company’s DehydraTECH(TM) technology uses fatty acids
to make cannabinoids both more palatable and easier for the body to
absorb. This increases the efficiency of cannabis products as well
as removing a challenge to the flavor of ingestibles. Like
Sproutly, LXRP is working in close cooperation with the authorities
to improve the measurement and understanding of cannabinoids
through groundbreaking
research with the National Research Council of Canada.
BevCanna Enterprises Inc. (CSE: BEV) (OTC:
BVNNF) is innovating within the industry by importing a
business model that has seen little use in cannabis — white-label
products. BevCanna researches, packages and produces
cannabis-infused beverages to appear under the branding of other
companies. The approach keeps the company itself out of the public
eye while allowing its clients easy access to this new market
without having to develop extensive in-house expertise.
Licensing is an essential part of the cannabis regulatory
process. Consequently, companies are moving to acquire more
licenses to produce and sell cannabinoids. Some are doing this
primarily through their own applications, but others, such as
HEXO Corp. (TSX: HEXO) (NYSE: HEXO), have been
using acquisitions to build up its businesses. A medical cannabis
provider that entered the recreational market last year, HEXO has
acquired Newstrike, the parent company of Up
Cannabis Inc., a licensed producer and distributor. This
acquisition should give HEXO a bigger footprint within the
profitable Canadian cannabis market, where unmet demand continues
to offer great profit potential.
As a growing number of farmers start cultivating cannabis,
somebody needs to provide the extraction and testing services to
turn the crops into ingredients for ingestibles. Valens
GroWorks Corp. (TSX.V: VGW) (OTCQX: VGWCF) provides
extraction and testing services. The company uses a variety of
extraction methods to obtain the active ingredients from cannabis
crops, producing extracts ideally suited for the products they will
be used in. This summer, Valens announced that its extraction capacity had reached 425,000 kg per year,
with plans to reach more than a million kilograms.
As the cannabis market shifts towards edible products,
extraction and testing work, along with the innovative technology
driving it, may become a linchpin of the cannabis economy.
For more information on Sproutly Canada, visit Sproutly Canada
Inc. (OTCQB: SRUTF) (CSE: SPR) (FRA: 38G)
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