SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, has announced that Kenard Gibbs, President of VIBE magazine, one of the nation's most popular and influential urban-culture publications, will join the Company's Board of Directors. Mr. Gibbs, a prominent and successful business leader, brings key insights into the multibillion-dollar youth marketplace that Sub-Urban is targeting with its cutting-edge fashion and designs. "American urban culture dictates fashion for the youth market around the world," says Mr. Gibbs. "I look forward to contributing to Sub-Urban's phenomenal success in the urban arena, and believe that there is no ceiling to the Company's ability to capitalize on that lucrative market." Mr. Gibbs oversees all aspects of VIBE Magazine, the nation's leading resource in urban music and culture. In addition to directing all strategic positioning and business development at VIBE and its numerous brand extensions, he also manages the advertising, event marketing and public relations departments. During his 13-year tenure, Mr. Gibbs has spearheaded the launch of VIXEN, a new fashion and beauty title for women and expanded the VIBE brand far beyond print to mediums that include broadcast, wireless and film. Gibbs holds a Masters degree in Marketing and Finance from Northwestern University's Kellogg Graduate School of Management and a B.A. in Political Economy from Williams College. "Kenard will provide key insights on today's urban culture," says Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "His reputation, contacts and business savvy are an invaluable addition to our Board of Directors." Sub-Urban Brands recently announced that highly influential fashion retailer Fred Segal has placed an order to carry the Company's Whiteboy(R) line of clothing and accessories. Fred Segal has emerged as trendsetting retailer, whose ideas and selections influence buyers for many of the largest retail and department stores in America, Europe and around the world. Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines. Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques, have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others. Sub-Urban has seen exponential growth since the launch of the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY for Women, BLACK JESUS and PYT (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers like Fred Segal and Dr. Jay's. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and nonrecurring revenue streams. Inspired by the energy and vigor of youth, fashion, music, sports and entertainment, Sub-Urban is initially focused on creating a family of noncompeting brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.