SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced the winners of the first annual Get Cocky Awards charity event, including: -- Art: James Fuentes, an independent curator with worldwide fame. James Fuentes also wrote articles depicting long time friend and art forger Alfredo Martinez, regarding his experiences in federal prison. -- Music: Ghostface Killah and Lansing Dreiden, underground music legends from New York City. Ghostface Killah is also a member of the hip-hop collective, Wu-Tang Clan. After the Wu-Tang Clan achieved breakthrough acclaim, Ghostface began a solo career and is one of the most critically and commercially successful solo careers of the group members. -- Film: Jamie Johnson for Film, famed movie director of the documentary Born Rich, which was 2003 Sundance Film Festival selection and was later purchased by HBO. The documentary was nominated for two Emmy Awards including Outstanding Directing for Nonfiction Programming and Outstanding Nonfiction Special. -- Luminary: Oliver Kramer: Oliver Kramer was the youngest member ever of the Telluride Film Festival's Student Symposium. At the age of nineteen, he became the manager of Killer Films working on such films as Boy's Don't Cry and Headwig and the Angry Inch. His credits include Dave Chappelle's Show, the Infect Truth anti-smoking campaign and the Slamdance and SXSW-winning Homework -- Media: David Haskell started Topic Magazine at Cambridge University and since 2003 has edited it in New York City. Topic has been nominated for two independent Press Awards, won numerous design awards and was ranked 15th best magazine in the nation by the readers of the Chicago Tribune. The Get Cocky Awards were created as part of Sub-Urban's national program to raise the profile of its cutting-edge lifestyle and fashion brands, such as the event's marquee sponsor Mash Culture Lab(TM) clothing line. "The winners of the Get Cocky Awards personify New York's influential cutting-edge style, and are a reflection of our Mash Culture Lab(TM) line of clothing," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "The entire event was a resounding success and we expect it to be even more successful as it matures through the years." The Cocky Awards were organized by AGW, Sub-Urban's New York-based event marketing agency, to celebrate individuals who encompass lower Manhattan's diverse culture and influence in the arts, entertainment, media and film. The awards show owes its namesake to the signature rooster logo made popular by the Company's Whiteboy(R) brand. Sub-Urban's rooster logo has also been adopted by the event sponsor MCL(TM). Sub-Urban's Mash Culture Lab(TM) is a brand concept derived from today's most significant cultural youth movement. According to Wired Magazine, an influential periodical of current culture, Mash Culture is the result of a multitude of technological innovations that allow today's youth to combine previously disparate cultural movements like Hip Hop and Rock to create unique sounds, videos, automobiles and even customized clothing. Sub-Urban has positioned Mash Culture Lab(TM) on the cutting-edge of that movement, as it executes yet another strategic initiative that targets mainstream youth. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.mashculturelab.com, www.whiteboygirl.com and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.