SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced its Strategic Initiatives for the remainder of 2006 and beyond. The announcement was made by Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. Sub-Urban's strategy capitalizes on the increasing global demand for urban and skate culture fashion clothing and accessories, which continues to grow sharply thanks to worldwide adoption of American youth culture, contributing to an estimated $200 billion in spending power. The Company's three-part, highly-focused plan consists of: -- Expanding a portfolio of edgy, youth-oriented brands that capitalize on multiple, non-competing distribution channels -- Focusing on non-traditional marketing initiatives to target today's more sophisticated youth consumers -- Targeting trend-setting boutiques that influence nationwide retailers with worldwide distribution channels Mr. Shortal stated, "Our multi-brand strategy is designed to capitalize on our target demographic, the national and global youth market. Sub-Urban's core vision has been validated by a number of recent business events and achievements as we have continued to expand our WHITEBOY(R) brand clothing line through important retail orders, and to launch our new, high-profile brands, such as Mash Culture Lab(TM), into the fashion marketplace." STRATEGIC INITIATIVE 1 -- Continue the expansion of the Company's cutting-edge portfolio of brands targeting national and influential boutique retailers. Recently, Sub-Urban expanded its brand portfolio with four new brands: -- Mash Culture Lab(TM) -- PYT(TM) (Pretty Young Thing) -- Whiteboy Juniors(TM) -- Black Jesus(TM) Our multi-brand apparel strategy functions in several ways: -- To preserve brand equity within our highly influential niche markets -- To target both boutique and national retailers with varying needs and consumer bases -- To continue developing new revenue streams by creating multiple brands for single retailers In addition to developing our own brands, we plan to acquire outside brands with substantial upside potential that are relevant to our current brand strategies. Furthermore, we have created a development and acquisition infrastructure to target some of the largest national retailers in the country, allowing us to diversity our revenue streams without diluting the brand equity of our more cutting-edge brands. STRATEGIC INITIATIVE 2 -- Build marketing infrastructure in America's most influential fashion markets, including further expansion in Los Angeles and New York. This initiative has already seen market success, including the launch of the Get Cocky Awards, which garnered positive media coverage from: www.gawker.com New York Observer DNR www.Fashion.psfk.com Our non-traditional marketing initiatives target specific consumers known for influencing worldwide mainstream markets to: -- Connect with celebrities and other cultural influencers that mainstream consumers look to for what's next in the fashion world -- Execute guerilla marketing campaigns with street teams that deliver our brands directly to consumers -- Develop out-of-the-box marketing initiatives such as interactive hang tags that give free music downloads to customers while registering them on our website We believe that Sub-Urban has one of the most compelling product lines in the urban youth market. To this end, we have engaged two of the most effective marketing agencies in country, including Caro Marketing, led by "Guerilla Marketer of the Year," Caroline Rothwell, and AGW, a cutting-edge marketing firm based in New York City. STRATEGIC INITIATIVE 3 -- Expand strategic partnerships with retail outlets, targeting boutiques that influence nationwide retailers with worldwide distribution capabilities. Sub-Urban has picked up three major new retailers in the past two months, including these influential stores: -- Fred Segal in Santa Monica -- Dr. Jay's on the East Coast -- Virgin Megastores in 5 flagship stores including Times Square, the largest music store in the world Our strategic sales initiatives target specific outlets by: -- Focusing on the influential boutiques that set the trends for national retailers -- Targeting national retailers directly through an experienced sales force Sub-Urban has already seen exceptional success targeting boutique retailers with an influential consumer base. A recent order was signed with Fred Segal, the Santa Monica-based boutique retailer known for sophisticated customers that include stylists and industry buyers. Additionally, the Company received substantial orders from east coast trendsetter Dr. Jays, and five flagship Virgin Megastores. Summary Sub-Urban is a diversified fashion company that optimizes the risk/reward profile of its business model by developing multiple revenue streams by targeting both boutique and national retailers. Managing risk is an important issue in the fashion industry, and we are very careful never to over-expose our dilute our brand equity. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.