SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has issued the following letter to shareholders today from Chief Executive Officer Joseph Shortal. -0- *T Dear Investors, This letter is intended to give our valued shareholders an update on the exceptional progress that Sub-Urban has achieved over the past several months. To name just a few of the important milestones, I want to draw your attention to several of the high-profile retail orders we've received, as well as our successful new brand launches and the execution of highly-impactful marketing campaigns. I believe that these initiatives have validated Sub-Urban's business model, and helped us move substantially toward our goal of positioning Sub-Urban as one of the industry's most influential designers and manufacturers of fashion for the multibillion-dollar worldwide youth market. That market includes some 40 million young consumers who represent an estimated $200 billion in spending power in the U.S. alone. Recently, Sub-Urban expanded its brand portfolio with an exciting new brand: Mash Culture Lab(TM). It joins our signature WHITEBOY(R) brand, PYT(TM) styles for younger girls, WHITEBOY Girl(TM) and Black Jesus(R). Excitingly, these brands are starting to gain traction in the marketplace. Sub-Urban recently secured a substantial product order from prominent fashion industry retailers Santa Monica-based Fred Segal and East Coast fashion icon Dr. Jay's. In addition, leading music and entertainment retailer Virgin Megastores will carry our Mash Culture Lab(TM) brand in flagship stores in five major cities, including its Times Square location in New York City. These retailers represent some of the most influential brands in the fashion industry. In addition, each supports an elite professional consumer base that includes the stylists and buyers that influence worldwide fashion trends and some of the largest nationwide retailers. It is important to note that these prominent retail orders came in at the beginning of the selling season which will continue through the end of the year. Each of these orders also reflects Sub-Urban's commitment to an expanding portfolio of edgy, youth-oriented brands that capitalize on multiple, non-competing distribution channels. This diversified multi-brand strategy allows us to target both niche and mainstream markets without diluting brand equity. For example, Fred Segal, a cutting-edge boutique retailer, will continue to carry the more edgy WHITEBOY(R) brand, while Mash Culture Lab(TM) is positioned to address major national department store retailers that attract the larger mainstream consumer base. Each of our brands has been engineered to generate consumer buzz and to maximize sales. Our WHITEBOY(R) brand continues to drive our mainstream visibility through the vastly influential celebrity culture. Due to the brand's fashion-forward designs and a number of non-traditional marketing and public relations initiatives, we have gained momentum from the mainstream media through unpaid product endorsements from A-list celebrities such as Tommy Lee (Motley Crue), Jessica Alba ("Sin City"), Don Cheadle ("Hotel Rwanda") and Chester Bennington (Lincoln Park), among many others. We are also particularly proud of our ongoing fund-raising program to assist victims of Hurricanes Katrina and Rita, which raises money for these families through the sale of special-edition "American Refugee" T-Shirts designed by Academy-Award nominee Don Cheadle. To capitalize on this extensive media attention, Sub-Urban recently partnered with two of the most successful marketing agencies in the nation. In June, we hired Los Angeles-based Caro Marketing, which is led by BrandWeek's "Guerilla Marketer of the Year," Caroline Rothwell. In addition, we partnered with AGW marketing, based in New York City, to target the world's most influential fashion market by connecting with the city's cultural elite. This latest partnership has already seen exceptional success with the launch of the Get Cocky Awards, a charity event that was held at 7 World Trade Center in lower Manhattan, sponsored by the Company's Mash Culture Lab(TM) clothing line. Sub-Urban's management is 100 percent committed to delivering long-term value for Sub-Urban's shareholders. To that end, we have laid the necessary groundwork to become a powerhouse in the fashion industry. We believe we are situated both financially and strategically to be successful in this endeavor. To learn more about Sub-Urban or to stay updated on our latest news and progress, please visit http://www.trilogy-capital.com/tcp/sub-urban/. Thank you for your continued support. You can expect great things from Sub-Urban. Sincerely, Joseph Shortal Chief Executive Officer Sub-Urban Brands, Inc. *T About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.