SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that leading DNR magazine has spotlighted the Company's recently executed agreement with celebrated designer Heidi Minx in an article in the current issue of the fashion industry publication. The article, appearing on page 26 of the DNR edition dated August 28, 2006, discusses Ms. Minx's engagement to design a limited edition line for Sub-Urban's cutting-edge WHITEBOY(R) brand. "Notice in leading fashion industry publications of this sort are indicative of the success of our branding, design and business strategies," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. Ms. Minx is widely acclaimed for her innovative design and use of textures. Her custom pieces have been worn prominently by popular recording artists, such as Avril Lavigne and Bif Naked. Following early adoption by trendsetters in the entertainment and fashion world, Sub-Urban's WHITEBOY brand has risen in profile and prestige. The brand's retail launch is scheduled for September, through leading Los Angeles-area fashion boutique Fred Segal Santa Monica. Based in Los Angeles, now considered the entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including actor Don Cheadle ("Crash"), rock star Tommy Lee (Motley Crue) and actor Jessica Alba, among many others. Sub-Urban has launched the pop culture phenomenon WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About DNR DNR has served as the publication of record for the men's apparel and textile industries for more than a century. Published weekly, DNR delivers news, market data and trend information vital to the fashion industry. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.