Sub-Urban Brands Launches Celebrity Advisory Board to Strengthen Targeting of Global Youth Marketplace
September 27 2006 - 6:30AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has established what may be the fashion industry�s first Celebrity
Advisory Board, a group to consist of musicians, artists and other
leading pop culture figures to provide insights for fashion trends,
youth-market analysis and further solidify the Company�s various
brands targeting an estimated $200 billion nationwide youth
marketplace. The novel Celebrity Advisory Board concept was
established to focus the knowledge and the influence of A-list and
emerging celebrities that are widely regarded as style gurus and
trendsetters renowned for spotting and sporting the next big
fashion trends. Sub-Urban�s various brands have already emerged as
a favorite of a diverse group of actors, musicians and other
entertainment figures, including Don Cheadle ("Crash"), Tommy Lee
(Motley Crue), Jessica Alba ("Sin City," "Fantastic Four"), Britney
Spears, Chester Bennington (Lincoln Park) and Brittany Murphy ("8
Mile," "Just Married"). �Our cutting-edge clothing lines have a
long history of attracting many of today�s top celebrities and
industry trendsetters,� said Joseph Shortal, Chief Executive
Officer of Sub-Urban Brands. �We believe that this Celebrity
Advisory Board will raise the profile of Sub-Urban�s iconic brands
and serve as a forum with some of the most influential and
well-known people in pop culture and media today. Sub-Urban has
always found innovative ways to connect with today�s hard-to-reach
youth market. This board exemplifies that mission.� The Celebrity
Advisory Board now includes the members of triple-platinum selling
recording artists Hedley, a Canadian pop-punk band that became
prominent during the second season of the reality TV series
"Canadian Idol." Since then, Hedley has been touring across the
United States opening for popular bands such as Simple Plan,
Yellowcard and Matchbook Romance. Hedley and celebrated front man
Jacob Hoggard have also been nominated for two Juno Awards in the
categories of "Rock Album of the Year," and "New Group of the
Year." Also on the Celebrity Advisory Board is Emmy-nominated
singer and songwriter Andrew Seeley. Mr. Seeley began his career as
the front man for R&B act, �Nu Ground,� a popular group that
launched a national tour opening for established musical acts such
as Mya, K-ci & Jojo, Tyrese, The Baha Men, among others. He is
also an accomplished writer, having most recently worked with teen
icon Raven Symone. Several celebrities have been quoted in national
magazines touting their affinity towards Sub-Urban�s signature
Whiteboy� brand. Brittany Murphy has been so taken with her
Whiteboy� Capri pants that she said, �I love them, I never want to
take them off. I want them in every color.� In a recent London
interview, Tommy Lee was asked �What�s in your closet?� The Motley
Crue drummer answered, �Anything from Whiteboy�.� Sub-Urban's
provocative brands have been engineered from the start to generate
consumer buzz and to maximize sales. The Company's brands have
already been widely featured in high-profile fashion magazines,
online publications and news media. The Company is committed to
aggressive appreciation through organic and acquisitioned growth,
including the purchase of additional trademarked apparel and
accessory lines. About Sub-Urban Brands Sub-Urban Brands, Inc. is a
multi-brand company which designs and markets cutting-edge
lifestyle apparel that targets the rapidly-growing
multibillion-dollar youth consumer marketplace. The Company pursues
robust revenue-generating opportunities within multi-tiered retail
markets that leverage multiple brands and market segments to create
financial success. Sub-Urban is committed to further expansion and
increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as
well as to the establishment of new international marketing
alliances that will reinforce its recurring and non-recurring
revenue streams. Inspired by the energy and vigor of youth, urban
and music culture, Sub-Urban is initially focused on creating a
family of non-competing brands for its key target consumer, an
estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY� for
Men, WHITEBOY� Girl, Mash Culture Lab(TM), BLACK JESUS� streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release. Sub-Urban Brands, Inc.
(OTCBB:SUUB), a multi-brand apparel company pursuing high-margin
revenue growth in the global fashion industry, has established what
may be the fashion industry's first Celebrity Advisory Board, a
group to consist of musicians, artists and other leading pop
culture figures to provide insights for fashion trends,
youth-market analysis and further solidify the Company's various
brands targeting an estimated $200 billion nationwide youth
marketplace. The novel Celebrity Advisory Board concept was
established to focus the knowledge and the influence of A-list and
emerging celebrities that are widely regarded as style gurus and
trendsetters renowned for spotting and sporting the next big
fashion trends. Sub-Urban's various brands have already emerged as
a favorite of a diverse group of actors, musicians and other
entertainment figures, including Don Cheadle ("Crash"), Tommy Lee
(Motley Crue), Jessica Alba ("Sin City," "Fantastic Four"), Britney
Spears, Chester Bennington (Lincoln Park) and Brittany Murphy ("8
Mile," "Just Married"). "Our cutting-edge clothing lines have a
long history of attracting many of today's top celebrities and
industry trendsetters," said Joseph Shortal, Chief Executive
Officer of Sub-Urban Brands. "We believe that this Celebrity
Advisory Board will raise the profile of Sub-Urban's iconic brands
and serve as a forum with some of the most influential and
well-known people in pop culture and media today. Sub-Urban has
always found innovative ways to connect with today's hard-to-reach
youth market. This board exemplifies that mission." The Celebrity
Advisory Board now includes the members of triple-platinum selling
recording artists Hedley, a Canadian pop-punk band that became
prominent during the second season of the reality TV series
"Canadian Idol." Since then, Hedley has been touring across the
United States opening for popular bands such as Simple Plan,
Yellowcard and Matchbook Romance. Hedley and celebrated front man
Jacob Hoggard have also been nominated for two Juno Awards in the
categories of "Rock Album of the Year," and "New Group of the
Year." Also on the Celebrity Advisory Board is Emmy-nominated
singer and songwriter Andrew Seeley. Mr. Seeley began his career as
the front man for R&B act, "Nu Ground," a popular group that
launched a national tour opening for established musical acts such
as Mya, K-ci & Jojo, Tyrese, The Baha Men, among others. He is
also an accomplished writer, having most recently worked with teen
icon Raven Symone. Several celebrities have been quoted in national
magazines touting their affinity towards Sub-Urban's signature
Whiteboy(R) brand. Brittany Murphy has been so taken with her
Whiteboy(R) Capri pants that she said, "I love them, I never want
to take them off. I want them in every color." In a recent London
interview, Tommy Lee was asked "What's in your closet?" The Motley
Crue drummer answered, "Anything from Whiteboy(R)." Sub-Urban's
provocative brands have been engineered from the start to generate
consumer buzz and to maximize sales. The Company's brands have
already been widely featured in high-profile fashion magazines,
online publications and news media. The Company is committed to
aggressive appreciation through organic and acquisitioned growth,
including the purchase of additional trademarked apparel and
accessory lines. About Sub-Urban Brands Sub-Urban Brands, Inc. is a
multi-brand company which designs and markets cutting-edge
lifestyle apparel that targets the rapidly-growing
multibillion-dollar youth consumer marketplace. The Company pursues
robust revenue-generating opportunities within multi-tiered retail
markets that leverage multiple brands and market segments to create
financial success. Sub-Urban is committed to further expansion and
increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as
well as to the establishment of new international marketing
alliances that will reinforce its recurring and non-recurring
revenue streams. Inspired by the energy and vigor of youth, urban
and music culture, Sub-Urban is initially focused on creating a
family of non-competing brands for its key target consumer, an
estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R)
for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R)
streetwear apparel and PYT(TM) styles for younger girls. Consistent
with the company's high growth strategies, the Company will be
actively marketing these brand offerings to Japan, Canada,
Australia and 25 European countries. For additional information,
please visit www.whiteboy.com, www.whiteboygirl.com,
www.mashculturelab.com, and www.getcocky.com. For more investor
oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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