Sub-Urban Brands Executes Milestone Order from Influential LA-Based Latino Oriented Urban Fashion Retailer
October 06 2006 - 6:12PM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced a milestone retail order with highly influential East
Los Angeles-based shop One Stop Culture, marking the Company�s
first success in its program to address revenue opportunities in
the increasingly valuable Latino consumer marketplace. Hispanics
are the fastest-growing ethnic and culture consumer demographic in
the United States, and have been the focus of sharply expanded
marketing efforts by the nation�s largest companies. Sub-Urban
recently expanded its program to aggressively approach the Latino
market; the retail order by One Stop Culture for Sub-Urban�s Mash
Culture Lab� line represents the Company�s first major success to
address the dedicated Latino marketplace. The Company hired apparel
industry veteran Matt Ramirez, founder of premium Latino fashion
company Touch Clothing, to spearhead its move into the Latino
market. �The Latino consumer segment is a leading force in the
evolution of the urban and youth market that Sub-Urban targets, as
well as the fastest-growing consumer and population group in the
U.S.,� said Mr. Ramirez, West Coast Director of Sales and Latino
Marketing for Sub-Urban Brands. �The One Stop Culture order is an
important milestone for Sub-Urban.� One Stop Culture has placed an
initial retail order for Sub-Urban�s Mash Culture Lab� brand of
apparel, inspired by the latest trends in urban streetwear and
popular music and skate culture. �The revenue and sales
opportunities in the Hispanic segment of the U.S. population are
enormous,� said Joseph Shortal, Chief Executive Officer of
Sub-Urban Brands. �Addressing this market is an important component
of Sub-Urban�s multi-brand and multi-cultural business mission, and
we�re extremely excited by this success with One Stop Culture, one
of the leading pacemakers in the Hispanic urban fashion market.�
�This order is another major validation of our business strategy as
we continue to see the success of our aggressive marketing and
select vendor relationships,� Mr. Shortal added. �We believe this
is another step closer to achieving brand recognition with today�s
most influential consumers." As the newest brand in the Sub-Urban
portfolio, Mash Culture Lab� retains the cutting-edge design and
appeal of Sub-Urban's WHITEBOY� brand including the signature
rooster logo, yet targets an even broader market share. The brand
concept represents today's most significant cultural youth
movement, derived from a multitude of technological innovations
that allow today's youth to combine previously disparate cultural
movements like Hip Hop and Rock to create unique sounds, videos,
automobiles and even customized clothing. Sub-Urban primarily
targets the demographic of 13 to 29-year-old consumers, comprising
an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban
is committed to generating high-volume sales by addressing this
multibillion-dollar youth market with hip styles inspired by urban
and music culture. About Sub-Urban Brands Sub-Urban Brands, Inc. is
a multi-brand company which designs and markets cutting-edge
lifestyle apparel that targets the rapidly-growing
multibillion-dollar youth consumer marketplace. The Company pursues
robust revenue-generating opportunities within multi-tiered retail
markets that leverage multiple brands and market segments to create
financial success. Sub-Urban is committed to further expansion and
increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as
well as to the establishment of new international marketing
alliances that will reinforce its recurring and non-recurring
revenue streams. Inspired by the energy and vigor of youth, urban
and music culture, Sub-Urban is initially focused on creating a
family of non-competing brands for its key target consumer, an
estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY� for
Men, WHITEBOY� Girl, Mash Culture Lab�, BLACK JESUS� streetwear
apparel and PYT� styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release. Sub-Urban Brands, Inc.
(OTCBB:SUUB), a multi-brand apparel company pursuing high-margin
revenue growth in the global fashion industry, has announced a
milestone retail order with highly influential East Los
Angeles-based shop One Stop Culture, marking the Company's first
success in its program to address revenue opportunities in the
increasingly valuable Latino consumer marketplace. Hispanics are
the fastest-growing ethnic and culture consumer demographic in the
United States, and have been the focus of sharply expanded
marketing efforts by the nation's largest companies. Sub-Urban
recently expanded its program to aggressively approach the Latino
market; the retail order by One Stop Culture for Sub-Urban's Mash
Culture Lab(TM) line represents the Company's first major success
to address the dedicated Latino marketplace. The Company hired
apparel industry veteran Matt Ramirez, founder of premium Latino
fashion company Touch Clothing, to spearhead its move into the
Latino market. "The Latino consumer segment is a leading force in
the evolution of the urban and youth market that Sub-Urban targets,
as well as the fastest-growing consumer and population group in the
U.S.," said Mr. Ramirez, West Coast Director of Sales and Latino
Marketing for Sub-Urban Brands. "The One Stop Culture order is an
important milestone for Sub-Urban." One Stop Culture has placed an
initial retail order for Sub-Urban's Mash Culture Lab(TM) brand of
apparel, inspired by the latest trends in urban streetwear and
popular music and skate culture. "The revenue and sales
opportunities in the Hispanic segment of the U.S. population are
enormous," said Joseph Shortal, Chief Executive Officer of
Sub-Urban Brands. "Addressing this market is an important component
of Sub-Urban's multi-brand and multi-cultural business mission, and
we're extremely excited by this success with One Stop Culture, one
of the leading pacemakers in the Hispanic urban fashion market."
"This order is another major validation of our business strategy as
we continue to see the success of our aggressive marketing and
select vendor relationships," Mr. Shortal added. "We believe this
is another step closer to achieving brand recognition with today's
most influential consumers." As the newest brand in the Sub-Urban
portfolio, Mash Culture Lab(TM) retains the cutting-edge design and
appeal of Sub-Urban's WHITEBOY(R) brand including the signature
rooster logo, yet targets an even broader market share. The brand
concept represents today's most significant cultural youth
movement, derived from a multitude of technological innovations
that allow today's youth to combine previously disparate cultural
movements like Hip Hop and Rock to create unique sounds, videos,
automobiles and even customized clothing. Sub-Urban primarily
targets the demographic of 13 to 29-year-old consumers, comprising
an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban
is committed to generating high-volume sales by addressing this
multibillion-dollar youth market with hip styles inspired by urban
and music culture. About Sub-Urban Brands Sub-Urban Brands, Inc. is
a multi-brand company which designs and markets cutting-edge
lifestyle apparel that targets the rapidly-growing
multibillion-dollar youth consumer marketplace. The Company pursues
robust revenue-generating opportunities within multi-tiered retail
markets that leverage multiple brands and market segments to create
financial success. Sub-Urban is committed to further expansion and
increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as
well as to the establishment of new international marketing
alliances that will reinforce its recurring and non-recurring
revenue streams. Inspired by the energy and vigor of youth, urban
and music culture, Sub-Urban is initially focused on creating a
family of non-competing brands for its key target consumer, an
estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R)
for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R)
streetwear apparel and PYT(TM) styles for younger girls. Consistent
with the company's high growth strategies, the Company will be
actively marketing these brand offerings to Japan, Canada,
Australia and 25 European countries. For additional information,
please visit www.whiteboy.com, www.whiteboygirl.com,
www.mashculturelab.com, and www.getcocky.com. For more investor
oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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