By John Revill 
 

ZURICH--Swiss May watch exports rose 10% on the year in real terms, showing a continued resilience of demand in Asia and among Chinese tourists, according to data released Thursday by the Swiss customs office.

Exports of Swiss watches stood at 1.91 billion Swiss francs in May ($2.02 billion), up 10.2% in real terms compared with the corresponding period a year ago. In nominal terms, which are not adjusted for inflation, the increase was 16.2%.

The figures show an acceleration from the 7.9.% nominal growth reported in April.

Swatch Group AG (UHR.VX), Compagnie Financiere Richemont SA (CFR.VX) and privately-held Rolex are the main producers in the Swiss watch market.

Swatch closed Wednesday at CHF376.6, up 7.1% so far this year, and Richemont at CHF54, up 14% since the start of 2012.

Write to John Revill at john.revill@dowjones.com

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