Swatch Group AG (UHR.VX) may still reach its goal to post sales of 8 billion Swiss francs ($8.5 billion) this year, the watchmaker's chief executive tells weekly NZZ am Sonntag.

"We continue to fight to reach our goal of 8 billion francs in total sales," despite headwinds from the strong franc, Nick Hayek said.

Swatch is affected heavily when the franc is strong because the watchmaker produces 90% of its products in Switzerland, of which around 90% are being sold abroad, he said.

For the six months to June 30, Swatch reported sales of CHF3.85 billion, a rise of 14% from the year-earlier period.

Newspaper website: http:www.nzz.ch

Write to Anita Greil at anita.greil@wsj.com

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