The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company will begin selling its Brainy Baby products online at ToyWiz.com, a major online seller of toys, cards, and games.

“This is a great opportunity for the Company to feature the Brainy Baby product online to an expanded online customer base as we help broaden ToyWiz’s product offerings to now include a line of top quality educational products for children,” commented John Benfield, CEO of The Brainy Brands Company. “We plan to continue building brand awareness through various online affiliate relationships that will introduce the Brainy Baby brand to a growing segment of consumers whose shopping patterns are more attuned to the online environment than traditional brick and mortar.”

“We are proud to carry the entire Brainy Baby product line on our website. Our customers worldwide appreciate high quality products that the whole family can enjoy and now we can offer them a portfolio of early childhood learning products for their young ones to love and cherish,” commented Kenny Shamus, President of ToyWiz.

Brainy Baby’s products have won more than 75 awards and offer a complete line of DVDs, books, CDs, games, flashcards and toys that encourage exploration and reinforce basic preschool concepts.

About ToyWiz.com

Headquartered in Nanuet, NY, ToyWiz has been in business for over 20 years selling the most complete selection of the hottest toys, cards and games worldwide. Its online store has been steadily growing over the last 10 years and has now become the industry leader in collectible cards and toys. For more information, visit: http://www.toywiz.com.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.

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