Ultimate Sports and NBA's Miami HEAT Team Up With Publix Supermarkets and Gatorade for a 3-Part Comic Book Promotion LOS ANGELES, March 18 /PRNewswire-FirstCall/ -- Ultimate Sports Entertainment, Inc. (OTC Pink Sheets: ULSP) announces their agreement with the NBA's Miami HEAT to sell a three-part series of collectible Comic Books sponsored by Gatorade and available exclusively at Publix Supermarkets in South Florida. See Link: (http://www.nba.com/heat/news/heat_comicbook_050310.html ) This retail promotion is made possible by Ultimate Sports' unique license with the NBA. This first issue of the Miami HEAT promotional comic book series will be available for sale exclusively at 203 Publix Supermarkets in Miami and throughout South Florida, with an initial purchase beginning on March 21, 2005, and running while supplies last. The second issue of the continuing series will be available in April, with the third issue coming out the following month in May. For the first time ever, Ultimate Sports' comic books will be available in both English and Spanish. The action-adventure comic book's first issue is entitled "The Reverse HEAT," and features Miami HEAT All-Stars Shaquille O'Neal and Dwyane Wade, along with their teammates Eddie Jones, Udonis Haslem, Damon Jones, Michael Doleac, Team President Pat Riley, and Head Coach Stan Van Gundy. The HEAT must utilize a special sphere in order to access their super powers when they battle the Shadow Demon Farkas and his mutant henchmen. The villain Farkas has created evil twins of the HEAT players, The Reverse HEAT, so our HEAT heroes must use teamwork, along with their special powers, in order to save the day. "The energy and excitement of working with the NBA's best team in the East, the Miami HEAT, coupled with the fantastic exposure Publix Supermarkets and Gatorade bring to this event promotion for our family-oriented comic books, is outstanding," said Ultimate Sports President Rick Licht. "Shaq is already a hero to so many fans -- now he'll really be a hero in our comic books." "We are very excited to offer our fans a collectible edition comic book series to commemorate what has already been an extremely exciting season," said Michael McCullough, Executive Vice President, Chief Marketing Officer for the Miami HEAT. Ultimate Sports Entertainment, Inc. is a Los Angeles based entertainment company that creates, develops and publishes action/adventure/fantasy stories featuring well-known athletes in collectible comic book form using first-rate artists and writers. "Ultimate Sports has taken a marketable commodity, the superstar athlete, and created a brand-new licensing, merchandising and premium sponsorship entity designed to drive sales while promoting the Team, Players, and Sponsors in the best possible light," added Licht. Ultimate Sports titles include famous athletes such as: LeBron James, Shaquille O'Neal, Barry Bonds, Ichiro, Sammy Sosa, Derek Jeter, Yao Ming, Randy Johnson, Allen Iverson, Alex Rodriguez, Jason Kidd, Roger Clemens, Kevin Garnett, Mike Piazza, Ken Griffey, Jr., Chris Webber, Tracy McGrady, Peyton Manning, Troy Aikman, Dan Marino, Brett Favre, John Elway and many others. This press release contains forward-looking statements. The words "estimate," "possible," and "seeking" and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject too risks and uncertainties, some which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks. DATASOURCE: Ultimate Sports Entertainment, Inc. CONTACT: Martin J. Burke, Investor Relations, Ultimate Sports Entertainment, Inc., +1-212-807-0244, or ; or Jennifer Tobias, Miami HEAT, +1-786-777-4144, or Web site: http://www.ultimatesportsforce.com/ http://www.nba.com/heat/news/heat_comicbook_050310.html

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