Ultimate Sports and NBA Premiere Retail Comic Books Available at Wal-Mart Nationwide LOS ANGELES, Feb. 24 /PRNewswire-FirstCall/ -- Ultimate Sports Entertainment, Inc. (OTC Pink Sheets: ULSP) and the National Basketball Association announce their first nationwide release of a limited-edition collectible comic book series available for sale at Wal-Mart stores and the NBA Store in New York beginning this week. See link: http://www.ultimatesportsforce.com/superstar.html The NBA series contains four#1 titles with each book having its own individual serial number, and features 40 NBA stars such as Shaquille O'Neal, LeBron James, Yao Ming, Jason Kidd, Tim Duncan, Carmelo Anthony, Kevin Garnett, and Tracy McGrady as action heroes. The TNT Broadcastcrew of Charles Barkley, Kenny Smith, and Ernie Johnson make special appearances in two of the books. The fantasy/adventure comic books will also be available for sale at the comic book stores, hobby shops, and other retail outlets shortly after the debut at Wal-Mart and the NBA Store. This retail product is made possible by Ultimate Sports' unique license with the NBA. "We are fortunate to be in a position to capitalize on the success of both of our earlier regional retail promotional programs with the Dallas Mavericks, the NBA, and Wal-Mart, which included our first Mavericks promotion being selected as the 'NBA's Out of Arena Retail Promotion of the Season' last year by the NBA's Team Marketing Division," said Ultimate Sports President Rick Licht. "The support of the fans for our family-oriented books has been wonderful. And being able to grow a regional winner into a national product is a huge plus for Ultimate Sports, as is working with the NBA and Wal-Mart." Ultimate Sports titles include famous athletes such as: Barry Bonds, Mark McGwire, Ichiro, Sammy Sosa, Derek Jeter, Alex Rodriguez, Roger Clemens, Mike Piazza, Shaquille O'Neal, Chris Webber, Karl Malone, Yao Ming, LeBron James, Kevin Garnett, Carmelo Anthony, and many others. This press release contains forward-looking statements. The words "estimate," "possible" and "seeking" and similar expressions identify forward- looking statements, which speak only as to the date the statement was made. The Company undertakes no obligation to publicly update or revise any forward- looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject too risks and uncertainties, some which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limitedto, the effect of government regulation, competition and other material risks. DATASOURCE: Ultimate Sports Entertainment, Inc. CONTACT: Martin Burke, Investor Relations, Ultimate Sports Entertainment, Inc., +1-212-807-0244, or ; or Gena Gatewood, NBA, +1-212-407-8086, or Web site: http://www.ultimatesportsforce.com/

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