VIDA Vidaroo Corporation (CE)

Vidaroo, provider of an innovative cloud-based video distribution/syndication software platform, has named Tom Moreland CEO and Chairman of the Board, effective January 1, 2013. Mr. Moreland has served as CFO for Vidaroo since the company went public in 2008. The move was made as part of a new management team structure, aligned with a strategic growth plan to expand the Software-as-a-Service (SaaS) based video technology into new vertical markets and geographic regions over the coming year.

"I am excited about the opportunity to take on this leadership role during a time of tremendous growth potential for the company," said Moreland. "Vidaroo's feature-rich, cloud-based platform is exactly what the video industry is clamoring for now in an economic environment where corporations are looking to drive additional online revenue and efficiency gains, in what has historically been an expensive, hard to manage environment. Given our price points and lack of startup fees, our platform can help organizations expand communications and enhance service to their client base immediately."

A seasoned finance, accounting and operations professional, Mr. Moreland's extensive experience prior to joining Vidaroo included leadership roles with organizations such as Express Scripts/Priority Healthcare, Devereux, and Ernst & Young. He was selected for this critical position with Vidaroo based on his experience managing complex multi-faceted organizations, as well as his comprehensive knowledge of the video industry developed during his tenure with Vidaroo.

Vidaroo's innovative, cloud-based software platform is a feature-rich, easy to use video distribution/syndication platform. Its unique capabilities include live-streaming, on-demand playback through channel creation, social media sharing and distribution, fully native ad rotation, and easily created player custom player themes, all of which are managed through a self-service administrative console. Billing and signup are fully automated with free 30-day trials available for all on-demand plans and automatic credit card billing at each month's anniversary of signup. Implementation is a simple one line embed code into the website destination of the account holder.

Ideal for both on-demand and enterprise use, Vidaroo's technology is trusted by clients in various industries, such as large churches, advertising agencies, media companies and educational institutions. Current and former clients include national brands such as Emmis Communications, Clear Channel, Ford/Lincoln, Tribune News Company, Faithworld, and Paula White Ministries.

For more information, please visit http://vidaroo.com.

About Vidaroo | Vidaroo (OTCQB:VIDA), based in Orlando, FL, provides cutting edge online video distribution/syndication software as a cloud-based SaaS solution.

Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933. See Vidaroo.com for a full safe harbor disclosure statement.

CONTACT: Andrea Roland
         Plan A Public Relations & Marketing, Inc.
         andrea@planapr.com
         Tel: 407-905-0608
     
         Email: tom.moreland@vidaroo.com

         Investor relations:
         Integrity IR, Kurt Divich, 702-396-1000