KING OF PRUSSIA, Pa.,
Oct. 24, 2011 /PRNewswire/ -- Medical
Alarm Concepts Holding, Inc. (OTCQB: MDHI), manufacturer of the
MediPendant™, the first fully-monitored medical alarm system that
allows the user to speak and listen directly through the pendant,
today announced that studio production for a new MediPendant™
television commercial has been scheduled in conjunction with
Harrington Multi Media Marketing. Shooting of the two-minute
television commercial will begin this week in Harrington's 32,000
square-foot studio facility in the Tampa
Bay area, with various remote shoots of testimonials for the
MediPendant™ occurring over the following days.
"We plan to undertake a two-pronged approach to celebrity
endorsement for the MediPendant™ product. The team has hired
an Emmy award-winning news anchor and reporter to serve as talent
for the commercial that will be shot this week. We expect to
begin airing the new television commercial on a nationwide basis by
the end of next month," commented Howard
Teicher, CEO of Medical Alarm Concepts. "Additionally,
we continue to negotiate with a nationwide celebrity to endorse
this revolutionary product. Celebrity endorsement is a proven
method to market products in this category, and is an avenue we
definitely wish to pursue."
Under the terms of the recently signed agreement, Harrington
will finance and produce multiple television spots and an
Internet-based marketing campaign for the MediPendant™.
Harrington will be responsible for all of its costs in
connection with the marketing of the products. This will
include financing all television media and purchasing units from
the Company at a pre-arranged price. Medical Alarm Concepts
will book all revenue from the joint venture. In addition, the
Company has also initiated another marketing program on the
Internet with a different organization, which will launch within
the next month as well.
A standard PERS system does not enable the user to speak and
listen through the pendant, thus limiting them to a small area in
their home. There is always the risk that the user will not be
heard by the call center operator if they are not within a short
range of the base station. MediPendant's™ patented two-way voice
technology enables the user to speak and listen directly through
the pendant no matter where the user may be in and around their
home.
About Medical Alarm Concepts
Medical Alarm Concepts Holding, Inc. (MAC) develops and
manufactures innovative products and practical solutions within the
framework of a vast growing marketplace. We have built our
reputation in the personal emergency response system (PERS) and
medical alert industry. With patented technology and
state-of-the-art services, MAC is uniquely positioned to mobilize
the right people, skills and alliances to ensure success and client
satisfaction. Our design and support philosophy emphasizes industry
best practices, while providing polished and savvy solutions. MAC's
latest innovation is the development of its two-way voice
speakerphone pendant technology. For more information, please visit
our website at www.medalarmco.com.
About Harrington Multi Media Marketing LLC
Harrington Multi Media Marketing LLC (HM3) is a leading producer
of infomercials and short-form direct television spots and
developer of Internet-based marketing campaigns and transactional
websites. HM3 also offers complete turnkey solutions to launch new
consumer products including: complete production services on a
for-hire basis, assistance with outsourcing products and prototype
development; set-up and management of call centers; product
fulfillment and customer service; credit card processing;
purchasing and management of media outlets, including telephone
sales, direct response television (DRTV), and Internet sales.
Tim Harrington, CEO of HM3, is one
of the pioneers of the direct response marketing industry and has
been in the business over 25 years. Over the course of 25 years in
this industry Tim Harrington's
companies have generated over 4 billion
dollars in sales of products and services. HM3 is a member
of the Electronics Retailing Association which is the governing
body for this industry, and which association was co-founded by one
of Tim Harrington's previous
companies. For more information, please visit
www.hm3.com.
Safe Harbor Statement
Statements in this press release that are not statements of
historical or current fact constitute "forward-looking statements."
Such forward-looking statements involve known and unknown risks,
uncertainties and other unknown factors that could cause the
Company's actual operating results to be materially different from
any historical results or from any future results expressed or
implied by such forward-looking statements. In addition to
statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
"believes," "belief," "expects," "expect," "intends," "intend,"
"anticipate," "anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Contact:
Medical Alarm Concepts Holding, Inc.
1-877-639-2929 Ext. 116
SOURCE Medical Alarm Concepts Holding, Inc.