KING OF PRUSSIA, Pa.,
April 11, 2012 /PRNewswire/ --
Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today
announced that its radio advertising campaign for its new
MotorBooster™ fuel saving engine performance product
will begin on Sunday, April 15th in
Austin, Philadelphia, Columbia (SC), Greenville (SC), and Memphis. A total of 180 spots have been booked
for the first week, with additional spots currently being scheduled
in other cities for subsequent periods.
The promotion will enable consumers to dial a toll-free number
to receive a free sample of ten (10) MotorBooster™
tablets paying only $5.95 for
shipping and handling. Those outside of the reach of the ads will
still be able to participate in the promotion by dialing our
toll-free MotorBooster™ promotions hot line at
1-800-224-6031.
"Over the past few weeks we have made fantastic progress in
organizing and implementing our marketing efforts. With regular
gasoline already above $4.00 per
gallon in most states, and further price increases expected as we
approach the summer driving season, we believe our timing is
optimal," commented Paul Green, VP
of Sales and Marketing. "After our initial samples run out,
we plan to begin taking orders for the product at a price of
$19.95 on our newly designed and
optimized website. We are so confident that motorists will
receive engine performance gains and increased fuel mileage, we are
backing the MotorBooster™ product with a 30-day money
back guarantee."
In a recent independent third-party dynamometer test an engine
treated with MotorBooster™ exhibited significant
performance (fuel consumption reduction of 16.5% and an increase in
horsepower by 2.9%) and emission improvements (54% reduction in
carbon monoxide and 84% decline in hydrocarbons) after having been
conditioned with the combustion catalyst product as compared to
results before treatment.
Mr. Green continued, "We have selected five key cities to begin
this campaign, but we expect to roll out in additional cities as
the advertising program continues. In Austin, we have
selected KBPA-FM, in Philadelphia WPPZ-FM, in Columbia South
Carolina WWDM-FM, in Greenville South Carolina WJMZ-FM, and in
Memphis WRBO-FM. Three of these stations are either number
one or number two, based on cumulative listeners within their
markets. While exact airing times for radio advertising typically
are not available in advance, the vast majority of the spots will
run between 6 AM and 8 PM, in order
to capture as much drive-time commuter traffic as possible."
About MotorBooster™
MotorBooster's™ proprietary formulation is made of
a patented organic metallocene compound that has been granted a
U.S. Patent and is registered with the U.S. Environmental
Protection Agency (EPA). The product comes in the form of a
one-fourth-inch, round diameter beige tablet that users simply
insert into a full tank of 15 gallons or more of gasoline, upon
which it immediately dissolves into the fuel. It is then
subsequently injected as part of the gasoline or diesel fuel
mixture into the combustion chamber of the engine. Once
within the combustion chamber, MotorBooster™ forms an
oxide residue film layer that facilitates or "catalyzes" the
combustion process and enables a more complete, efficient burn of
the fuel that results in better power delivery to the motor,
enhanced fuel performance, mileage gains, reduced emissions and
other engine enhancing performance benefits. For maximum
benefits, users should treat their engine by allowing
MotorBooster™ to dissolve in a full tank of gasoline
and circulate throughout the combustion chamber of the engine as
part of the fuel mixture for up to several consistent fuel cycles.
This process should be repeated consecutively for several fuel tank
fill-ups in order to achieve optimal engine performance.
About MDHI
MDHI is a marketer of innovative consumer driven products.
The Company's flagship product is the MediPendant™, a
patented two-way voice technology that enables the user to speak
and listen directly through the pendant no matter where the user
may be in and around their home. MediPendant™ service
also includes advanced features such as three-way calling that
enables the operator to link loved ones directly into the emergency
call in real time. Text message alerts are also standard, and
are used to inform loved ones that the user has contacted an
operator or has requested assistance. A standard PERS system does
not enable the user to speak and listen through the pendant, thus
limiting them to a small area in their home. There is always the
risk that the user will not be heard by the call center operator if
not within a short range of the base station. For more information,
please visit www.medipendant.com.
Safe Harbor Statement
Statements in this press release that are not
statements of historical or current fact constitute
"forward-looking statements." Such forward-looking statements
involve known and unknown risks, uncertainties and other unknown
factors that could cause the Company's actual operating results to
be materially different from any historical results or from any
future results expressed or implied by such forward-looking
statements. In addition to statements that explicitly describe
these risks and uncertainties, readers are urged to consider
statements that contain terms such as "believes," "belief,"
"expects," "expect," "intends," "intend," "anticipate,"
"anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113
SOURCE Medical Alarm Concepts Holding, Inc.