KING OF PRUSSIA, Pa.,
April 18, 2012 /PRNewswire/ --
Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), confirmed
today that it has launched its radio promotion for the new
MotorBooster™ fuel saving catalyst product. The new promotion
began on Monday in Philadelphia,
Columbia (SC), Greenville (SC), and Memphis, and on Tuesday in Sacramento. The limited time promotion allows
consumers to go to the website, www.tryMotorBooster.com and use the
promo code 'RADIO', to receive a free sample of ten (10)
MotorBooster™ tablets. They can also opt to dial a toll-free
number. There is a $5.95 fee for
shipping and handling. Those outside of the reach of the ads
can also participate by logging onto the website.
"This week we began by airing in five (5) cities. We will be
expanding to five (5) additional cities next week. Rather than
target 25 cities infrequently, we decided, at the advice of our
promotional partner, to have maximum frequency to consumers by
targeting the same number of ads to ten (10) cities," commented
Paul Green, Vice President of Sales
and Marketing. "After our initial 1,000 samples are depleted,
we will continue taking orders for the product at $19.95 a packet. Each packet will treat ten (10)
tanks of fuel, offering a strong value proposition for
consumers."
In a recent independent third-party dynamometer test, an engine
treated with MotorBooster™ exhibited significant performance (fuel
consumption reduction of 16.5% and an increase in horsepower by
2.9%) and emission improvements (54% reduction in carbon monoxide
and 84% decline in hydrocarbons) after having been conditioned with
the combustion catalyst product as compared to results before
treatment.
Mr. Green continued, "In addition to radio, our plan is to move
the MotorBooster™ advertising to many different advertising
mediums, including television, as we believe this will ultimately
be a very successful format. We have begun negotiations' with a
well-accredited national ad agency that will help to market this
product and enable us to focus on our core business.
Additionally, we believe this product will do well in both retail
and specialty automotive stores. We are already in discussions
with several retailers that have expressed interest in the product.
We are very pleased to have added the MotorBooster™ product to our
Company product portfolio and look forward to moving into full
revenue production with MotorBooster™, in tandem with the
MediPendant™, as we believe the MotorBooster™ product
holds significant revenue and earnings possibilities consider the
rising price of fuel."
About MotorBooster™
MotorBooster's™ proprietary formulation is made of a patented
organic metallocene compound that has been granted a U.S. Patent
and is registered with the U.S. Environmental Protection Agency
(EPA). The product comes in the form of a one-fourth-inch, round
diameter beige tablet that users simply insert into a full tank of
15 gallons or more of gasoline, upon which it immediately dissolves
into the fuel. It is then subsequently injected as part of the
gasoline or diesel fuel mixture into the combustion chamber of the
engine. Once within the combustion chamber, MotorBooster™
forms an oxide residue film layer that facilitates or "catalyzes"
the combustion process and enables a more complete, efficient burn
of the fuel that results in better power delivery to the motor,
enhanced fuel performance, mileage gains, reduced emissions and
other engine enhancing performance benefits. For maximum
benefits, users should treat their engine by allowing MotorBooster™
to dissolve in a full tank of gasoline and circulate throughout the
combustion chamber of the engine as part of the fuel mixture for up
to several consistent fuel cycles. This process should be repeated
consecutively for several fuel tank fill-ups in order to achieve
optimal engine performance.
About MDHI
MDHI is a marketer of innovative consumer driven products.
The Company's flagship product is the MediPendant™, a
patented two-way voice technology that enables the user to speak
and listen directly through the pendant no matter where the user
may be in and around their home. MediPendant™ service also includes
advanced features such as three-way calling that enables the
operator to link loved ones directly into the emergency call in
real time. Text message alerts are also standard, and are used
to inform loved ones that the user has contacted an operator or has
requested assistance. A standard PERS system does not enable the
user to speak and listen through the pendant, thus limiting them to
a small area in their home. There is always the risk that the user
will not be heard by the call center operator if not within a short
range of the base station. For more information, please visit
www.medipendant.com.
Safe Harbor Statement
Statements in this press release that are not
statements of historical or current fact constitute
"forward-looking statements." Such forward-looking statements
involve known and unknown risks, uncertainties and other unknown
factors that could cause the Company's actual operating results to
be materially different from any historical results or from any
future results expressed or implied by such forward-looking
statements. In addition to statements that explicitly describe
these risks and uncertainties, readers are urged to consider
statements that contain terms such as "believes," "belief,"
"expects," "expect," "intends," "intend," "anticipate,"
"anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113
SOURCE Medical Alarm Concepts Holding, Inc.