Watchit Media, Inc. Signs Content Deal with Celebrity Robin Leach and His Total Vegas Television; Watchit to Include Edited Ver
April 04 2006 - 2:31PM
Business Wire
Watchit Media, Inc., (OTCBB:WMDA) the leader in out-of-home place
based television programming on private television networks for the
gaming, lodging and hospitality markets today announced the signing
of an Agreement with Robin Leach and Total Vegas Television (TVTV).
The Agreement provides for Mr. Leach to provide branding services,
personal endorsement and voiceover services for Watchit and for
TVTV to supply its television content for the Watchit Television
Network. The Watchit Television Network is presented exclusively on
gaming, lodging and hospitality venue private television networks.
Under the Agreement, Watchit will also provide TVTV with Watchit's
Gaming Guides, a series of entertaining television programs on the
subject of playing casino games. "Robin Leach and TVTV have become
the source for what's happening in Las Vegas around the clock,"
stated James Lavelle, Watchit's chairman and chief executive
officer. "Over the past year Robin's 'AOL Journal-'Luxe Life Vegas
with Robin Leach' have become AOL's #1 Celebrity Blog with over 1.1
million visitors." Mr. Lavelle continued, "Everyone everywhere
seems to be interested in what's happening in Las Vegas so the
inclusion of TVTV content on the Watchit Television Network in
hotel rooms to travelers is a natural." A resident of Las Vegas for
the past seven years, Robin Leach has a long and rich history in
television. As the man who was the original personality behind
Entertainment Tonight, ushered Lifestyles of the Rich and Famous
onto the American scene in the 1980's, and more recently as a
co-founder of the Television Food Network, Robin has had an
important influence both in front of and behind the camera. Since
arriving on the Las Vegas scene in 1999 he has established himself
as a major media personality in the Entertainment Capital of the
World. "I'm delighted to be working with Watchit as they expand the
Watchit Television Network to hotel rooms here in the United
States, and eventually around the world," stated Mr. Leach. "The
appetite the public has for the Las Vegas scene is insatiable. Our
TVTV programming is ideally suited for Internet and narrowcast
markets where we are able to pinpoint the demographic of our
audience creating an incredible opportunity for advertisers. I'm
excited about the prospect of working closely with Watchit and to
help reinforce their high standards of television programming now
and in the future." About Watchit Media, Inc. Watchit Media, Inc.
is the leader in producing out-of-home place based television
programming and advertising on private television networks that
matches the unique interests and lifestyles of captive audiences.
Using digital photography, computer editing and Internet Protocol
technology, Watchit produces, schedules and presents its video
content via broadband to gaming, lodging and hospitality venues
across the United States. Watchit's brand marketing and proprietary
television programming reaches over 27,000,000 viewers per year.
Visit the Company's website at www.watchitmedia.com.