Winning Brands Expands KIND(TM) Laundry Detergent Range With Gentlr(TM) Technology for Sensitive Skin
December 23 2013 - 12:06PM
Marketwired
Winning Brands Expands KIND(TM) Laundry Detergent Range With
Gentlr(TM) Technology for Sensitive Skin
NEW YORK, NY--(Marketwired - Dec 23, 2013) - Winning Brands
Corporation (OTC Pink: WNBD) www.WinningBrands.com has commenced
production and delivered the first run of a new one-Gallon SKU for
its KIND® Laundry Detergent with enhanced proprietary Gentlr™
Technology formulation for consumers with sensitive skin -- a
growing consumer concern. The first commercial retailer of the
one-gallon KIND format is existing KIND partner Motherease Diapers,
a North American direct-to-consumer manufacturer of high-quality
cloth diapers. www.Mother-Ease.com. The new one-gallon
size with Gentlr™ Technology builds on feedback from mothers who
appreciate KIND's ability to deliver superior comfort to the baby
after materials laundered with KIND Laundry Detergent and Fabric
Softener come into contact with baby's skin. Consumer desire
for greater convenience in shopping/dispensing has been the impetus
to launch the Gentlr™ formulation in the 1 gallon SKU. KIND
Laundry Detergent in one-gallon containers, which are compatible
with high efficiency washing machines, delivers a minimum of 128
laundry loads per bottle. This strikes a balance between
conventional concentration and ultra-concentration in the comfort
zone preferred by the majority of consumers. (Package
shown in Wire Photo)
The KIND brand of laundry products, including KIND Laundry
Detergent and KIND Fabric Softener, was conceived to serve all
consumers who need or want special sensitivity in their laundry
experience. This is delivered through products whose mission
is to be non-reactive to skin, safe on colours and gentle to the
fabrics being laundered. KIND sets a higher standard for these
metrics than conventional laundry products and is targeted toward
discerning customers. Winning Brands encourages Choose to
Care™ consumer feedback, a Winning Brands Quality Circle concept
which is at the heart of idea sharing between Winning Brands, its
technical partners and consumers.
Winning Brands CEO, Eric Lehner, comments further: "Although
Winning Brands is known primarily for its lead product, 1000+™
Stain Remover, World's Most Versatile Cleaning Solution™, we have
additional brand solutions, such as KIND. Industry experts
know that chemical sensitivity is a growing problem. Continual
improvements to KIND Laundry Products have made them a real
accomplishment in this regard. That's why KIND has become a
delight to its loyal customers. The new gallon format and Gentlr™
Technology of KIND Laundry Detergent gives us a head-start to the
coming year, during which additional product technology and
business innovations will be introduced to our product line
overall. We look forward to achieving greater awareness of KIND
Laundry Products amongst consumers and are confident that this will
occur. As a team, we have a lot in us to give because we are
passionate about the work we do."
Mr. Lehner maintains a CEO weblog for the benefit of
shareholders at www.WinningBrandsCorporation.com/blog. It is a
journal of the company's mission, providing answers to many
shareholder questions and is a regular source of public information
pertaining to the company pursuant to SEC Fair Disclosure
guidelines.
ABOUT WINNING BRANDS CORPORATION: Winning Brands is a
manufacturer of record for advanced cleaning solutions such as
KIND®, 1000+™ Stain Remover, World's Most Versatile Cleaning
Solution™, and others through its subsidiary Niagara Mist Marketing
Ltd. 1000+ is an alternative to conventional cleaning solvents
with unique desirable properties. www.1000Plus.ca.
The remarkable multi-cleaner characteristics of 1000+ Stain
Remover for household, commercial and industrial applications can
be seen on Facebook: www.facebook.com/1000PlusStainRemover and
YouTube. 1000+ Stain Remover is available coast-to-coast in
Canada in some of that country's largest retailers including
Walmart, Home Depot, Canadian Tire and Home Hardware, as well as a
number of U.S. outlets.
1000+ and KIND are trademarks of Niagara Mist Marketing Ltd in
connection with indicated uses. Safe Harbor: Statements contained
in this news release, other than those identifying historical
facts, constitute "forward-looking statements" within the meaning
of Section 21E of the Securities Exchange Act of 1934 and the Safe
Harbor provisions as contained in the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements relating to the
Company's future expectations, including but not limited to
revenues and earnings, technology efficacy, strategies and plans,
are subject to safe harbors protection. Actual Company results and
performance may be materially different from any future results,
performance, strategies, plans, or achievements that may be
expressed or implied by any such forward-looking statements. The
Company disclaims any obligation to update or revise any
forward-looking statements.
PRODUCT INFORMATION and
INTERVIEWS: Eric Lehner CEO WINNING BRANDS 92 Caplan Avenue,
Suite 134 Barrie, Ontario L4N 0Z7 Tel: (705) 737-4062 Fax: (705)
737-9793 eric@winningbrands.ca
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