UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 3)
WORLD AM, INC.
(Name of Issuer)
COMMON STOCK
(Title of Class of Securities)
98142E508
(CUSIP Number)
December 30th, 2011
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
o
Rule 13d-1(b)
x
Rule 13d-1(c)
o
Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
CUSIP No.
98142E508
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1
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Name of Reporting Person. La Jolla Cove Investors, Inc.
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IRS Identification No. of Above Person
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(entities only) 33-0645056
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2
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Check the Appropriate Box if a Member of a Group (See Instructions)
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(a)
o
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(b)
o
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3
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SEC Use Only
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4
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Citizenship or Place of Organization.
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USA
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5
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Sole Voting Power
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17,450,862
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Number of
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6
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Shared Voting Power
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Shares
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Beneficially
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Owned by
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7
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Sole Dispositive Power
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Each Reporting
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Person With
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17,450,862
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8
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Shared Dispositive Power
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9
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Aggregate Amount Beneficially Owned by Each Reporting Person
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17,450,862
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10
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Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See
Instructions)
x
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The aggregate amount in Row 9 represents the maximum amount of shares that
La Jolla Cove Investors, Inc. can beneficially control under a contractually stipulated 9.99% ownership restriction. The full potential amount of shares that may be purchased by La Jolla Cove Investors, Inc. would otherwise exceed such amount.
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11
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Percent of Class Represented by Amount in Item 9.
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9.99%
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12
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Type of Reporting Person (See Instructions)
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CO
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ITEM 1.
(A) NAME OF ISSUER
World Am, Inc.
(B) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICE
4340 Von Karman Avenue, Suite 200, Newport Beach, California 92660
ITEM 2.
(A) NAME OF PERSON FILING
La Jolla Cove Investors, Inc.
(B) ADDRESS OF PRINCIPAL BUSINESS OFFICE OR IF NONE, RESIDENCE
1150 Silverado St., Suite 220
La Jolla, CA 92037
(C) CITIZENSHIP USA
(D) TITLE OF CLASS OF SECURITIES
Common Stock
(E) CUSIP NUMBER
98142E508
ITEM 3.
If this statement is filed pursuant to rule 240.13d- 1(b), or 240.13d-2(b) or (c), check whether the person filing is a:
(a) ___ Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
(b) ___ Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
(c) ___ Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
(d) ___ Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
(e) ___ An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E).
(f) ___ An employee benefit plan or endowment fund in accordance with 240.13d-1(b)(1)(ii)(F).
(g) ___ A parent holding company or control person in accordance with 240.13d-1(b)(1)(ii)(G)
(h) ___ A savings association as defined in section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813).
(i) ___ A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3).
(j) ___ Group, in accordance with section 240.13d-1(b)(1)(ii)(J).
ITEM 4. OWNERSHIP.
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned:
17,450,862
(b) Percent of class: 9.99%
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
17,450,862
(ii) Shared power to vote or to direct the vote:
(iii) Sole power to dispose or to direct the disposition of:
17,450,862
(iv) Shared power to dispose or to direct the disposition of:
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following
o
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ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT O3“N BEHALF OF ANOTHER PERSON
Not applicable
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not applicable
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Not applicable
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
Not applicable
ITEM 10. CERTIFICATION.
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Dated:
December 30th, 2011
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By:
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/s/ Travis W. Huff
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Name: Travis W. Huff
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Title: Vice President and Portfolio
Manager
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