WRMA Wiremedia Inc (PK)

NEW World of Coca-Cola� recently partnered with ProximityMedia (PINK SHEETS: WRMA), a leader in direct-to-mobile Bluetooth marketing, to integrate ProximityMedia's Bluetooth content delivery technology throughout NEW World of Coca-Cola. This unique partnership between ProximityMedia and NEW World of Coca-Cola has resulted in creating the first ever Bluetooth-enabled attraction in the United States. Consumers who visit the facility with Bluetooth-enabled phones are able to download exclusive content as they move through the various exhibit areas throughout the property, inside as well as outside. Markers are used to share specific information with guests and alert them to the fact that they can receive even more information if they choose to do so. The markers provide information on energy efficiency, water stewardship and recycling and relate back to the guest�s experience with specific information regarding the NEW World of Coca-Cola. ProximityMedia�s technology then enables them to receive even more information on that subject, including links to websites which may be bookmarked for later reading. �We feel this use of technology to enhance our guests� experience is something which will have many different uses in the future. We are proud to have NEW World of Coca-Cola be on the forefront of these efforts by The Coca-Cola Company� as we embrace and apply this technology,� stated Karen Brunke, Marketing Director for NEW World of Coca-Cola. �We�re proud to have been selected as the Bluetooth Content delivery service provider for NEW World of Coca-Cola,� commented Colby Fede, CEO of Wiremedia, the parent company of ProximityMedia. �By incorporating ProximityMedia's direct-to-mobile Bluetooth content delivery solution into the attraction�s overall integrative marketing communications platform, The Coca-Cola Company has demonstrated the willingness to lead other Facility Operators when it comes to fostering interactivity with consumers,� added Mr. Fede. "Having Coca-Cola, the most recognized brand in the world, validate our efforts by buying into our technology is a huge milestone for ProximityMedia and we look forward to a continuation of this relationship,� noted Mr. Fede. ProximityMedia's long-time Atlanta-based partner, NuMobileMedia, took a hands-on approach in coordinating the process of installing multiple Bluetooth Mediaservers throughout the attraction�s green space and lobby as well as the various exhibit areas within the facility. "NuMobileMedia's expertise in planning and systems integration was instrumental when it came to this project and our client was very appreciative of NuMobileMedia's efforts," said Mr. Fede. �ProximityMedia's state-of-the-art technology provides museums and facility operators with new branding and content delivery capabilities," said Victor DuFour, president of NuMobileMedia. �Their combination of superior technology and dedicated service will be appealing to any Museum or facility operator seeking a new an innovative way to interact with patrons." About ProximityMedia: ProximityMedia (PINK SHEETS: WRMA) is an emerging company that develops direct-to-mobile Bluetooth content delivery software and hardware solutions. ProximityMedia's Bluetooth content delivery Applications enable Retailers, Museums, Malls, Movie theaters, convention centers, Live event managers and businesses to engage in location-based Bluetooth advertising and delivery of content to consumers equipped with Bluetooth-enabled mobile phones. Information about our Bluetooth Location-based applications and services are available at http://www.proximitymedia.com About NuMobileMedia: NuMobileMedia is an aggregator and developer of content and services for mobile operators seeking alternatives to enhance offerings over mobile platforms. Our focus is the mobile phone's powerful ability to connect to a wide audience, yet targeted demographic. Expertise include Bluetooth, mobile web applications and media. We strategically implement infrastructure of trusted networks and content partners to provide the best possible user experience and results. NuMobileMedia partnered with ProximityMedia in 2006 to act as a pro-active agent in the deployment of ProximityMedia's location based information, entertainment and marketing solution. www.numobilemedia.com. About NEW World of Coca-Cola: NEW World of Coca-Cola is the only place you can explore the complete story - past, present and future - of the world�s best known brand. It�s a totally different experience in a brand new location. The NEW World of Coca-Cola shares Pemberton Place� with the Georgia Aquarium in downtown Atlanta. This exciting new attraction includes a thrilling 4-D cinematic adventure, a gallery dedicated to Coke and pop culture, a fully-functioning bottling line and a World of Coca-Cola favorite - the tasting experience, where guests can sample over 70 different beverages made by The Coca-Cola Company from around the world. NEW World of Coca-Cola is located at 121 Baker Street in Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta and is accessible via the Peachtree Center or CNN/ World Congress Center MARTA stations. Consumers with questions about the attraction may call 404-676-5151 or visit our website at www.worldofcoca-cola.com to purchase timed tickets. About The Coca-Cola Company: The Coca-Cola Company (NYSE: KO) is the world's largest beverage company. Along with Coca-Cola�, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke�, Glaceau� Fanta� and Sprite�, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com