London Fog Announces Eva Longoria Parker and Tony Parker to Appear in its Holiday Marketing Campaign
October 21 2009 - 8:30AM
PR Newswire (US)
NEW YORK, Oct. 21 /PRNewswire-FirstCall/ -- Iconix Brand Group
(NASDAQ: ICON) (the "Company") announced today that actress Eva
Longoria Parker and her husband, NBA San Antonio Spurs champion
starting point guard, Tony Parker, will appear in its London FogĀ®
brand's holiday marketing campaign. The multi-media marketing
campaign will debut in December issues of fashion and lifestyle
magazines such as Elle, Marie Claire and Gotham, outdoor billboards
and online. (Photo:
http://www.newscom.com/cgi-bin/prnh/20091021/NY96035 ) Eva Longoria
Parker, stated, "It was fun to work together. London Fog is always
classy and beautiful and we knew we were in good hands for the
campaign. The coats and bags were gorgeous; I am a huge fan of
trench coats and all the London Fog trenches were amazing." The
Parkers were chosen for the London Fog campaign because they
epitomize the modern, romantic and aspirational London Fog
lifestyle. The beautiful, iconic shots feature the couple
embracing, caressing and laughing as they pose in London Fog
outerwear and accessories. The campaign was created by the Iconix
in-house marketing team and shot by photographer Nino Munoz at Milk
Studios in Los Angeles. Dari Marder, Chief Marketing Officer,
London Fog, commented, "Eva and Tony are a gorgeous couple and look
stunning in the campaign. We are honored that they selected London
Fog for their first fashion campaign together. They were so loving
and affectionate with each other and the shots beautifully capture
these intimate moments on set." London Fog categories include
outerwear, handbags, footwear, luggage, children's outerwear, cold
weather accessories, home, eyewear and umbrellas. The collections
retail from $150.00-$350.00 and are available at better department
stores such as Macy's and online at http://www.londonfog.com/. This
holiday campaign follows the highly touted fall campaign with
supermodel Gisele Bundchen. It is the latest in a series of
celebrity portraits for London Fog. Iconix Brand Group Inc.
(NASDAQ:ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA
(R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO
(R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY
(R). In addition, Iconix owns an interest in the ARTFUL DODGER (R)
and ED HARDY (R) brands. The Company licenses its brands to a
network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the
mass market in both the U.S. and around the world. Iconix, through
its in-house advertising, promotion and public relations agency,
markets its brands to continually drive greater consumer awareness
and equity. Contact: Tara Levy Iconix Brand Group, Inc.
212-730-0030 http://www.newscom.com/cgi-bin/prnh/20091021/NY96035
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Tara Levy, Iconix Brand Group, Inc., +1-212-730-0030, Web
Site: http://iconixbrand.com/
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