- Bolsa de Mulher joins Miami-based digital media company Batanga
Media; move extends Batanga Media's presence in the Brazilian
market.
RIO DE JANEIRO, Feb. 14, 2013 /PRNewswire/ -- Ideiasnet announces
the acquisition of its portfolio company, Bolsa de Mulher, by
digital media company Batanga Media. Bolsa de Mulher, the leading
women's internet group in Brazil
will join Batanga Media's growing family of digital media and ad
network properties. Ideiasnet will become a significant minority
shareholder alongside existing US-based investors H.I.G. Capital,
Tudor Ventures and HarbourVest Partners.
Bolsa de Mulher joins Batanga Media's portfolio of premium
websites, mobile applications and social media platforms that
collectively reach over 150 million unique visitors per month in
the United States and Latin America. Batanga Media, a leader in the
US Hispanic market has in the last few years expanded its reach
throughout Latin America to
include operations in Mexico,
Colombia, Chile, Venezuela Argentina and Brazil. The addition of Sao Paulo-based Bolsa de Mulher complements
Batanga Media's existing owned and operated properties in music,
entertainment and women's lifestyle and reinforces Batanga Media's
commitment to the Brazilian market.
"Bolsa de Mulher is one of the strongest brands in the Brazilian
internet. We believe that this acquisition brings together a unique
set of shareholders, management talent and media assets that will
help position Batanga Media as a leading digital media player in
Brazil," states Sami Haddad, CEO and Director of Investor
Relations at Ideiasnet.
With this operation, Ideiasnet continues to build on a strategy
of increased dynamism in the management of its portfolio with an
emphasis on investing in fast growing Internet and technology
companies while being attentive to liquidity and merger
opportunities.
About Bolsa de Mulher
Bolsa de Mulher is the leading women's online destination in
Brazil catering to the needs of
women through content areas and online communities focused on
Beauty, Diet and Fitness, News and Gossip, Astrology, Babies,
Games, Relationships, Shopping and Work.
About Batanga Media
Is the largest independent digital content and social media company
for Latin America and Hispanic
communities around the world. Founded in 1999, Batanga Media is
headquartered in Miami, Florida
and has operations in 14 countries.
About Ideiasnet
Ideiasnet (IDNT3:BZ) is a Brazilian venture capital firm that
invests in fast growing technology companies in the areas of
Digital Commerce, Digital Media, SaaS ,Mobile, Health and
Education.
Ideiasnet Contact:
Carlos Eduardo Rocha Gadelha
Email: carloseduardo@ideiasnet.com.br
Phone: 55-21-3206-9206
