PARIS, Sept. 13, 2023 /PRNewswire/ -- After the
brilliantly successful launch of the new version of Artprice.com by
Artmarket at the beginning of September, our initial analyses and
statistics show an overwhelmingly positive response from our
customers and new users as well as a very considerable increase in
logged activity (+441%) on a 10-month moving average basis. This
surge in activity is expected to directly translate into a
substantial boost in our revenue.
(See: https://www.artprice.com)
Artprice by Artmarket now offers a completely new website that
was redesigned in collaboration with the Vahumana team (TRSb Group)
of high-level external consultants closely involved in the audit,
development, and complete overhaul of Artprice since 2018, using a
solid UI/UX approach. UX and UI (User Experience and User
Interface) both rely on user-centric approaches to website
design.
This new intuitive and user-friendly website, with simplified
access, has brought together the numerous high value-added data
banks of Artprice.com, its subsidiaries, and its numerous
departments, thus allowing easy and direct access to the most
important, most relevant, and most exhaustive information on the
art market.
Particular attention has been paid to the development of our
mobile version. It's not merely a scaled-down "app" version, which
might struggle to capture the full richness of the desktop
experience and would remain reliant on operating systems with their
continuous cycle of upgrades and fixes.
The feedback from customers and members is unanimous: "The new
site is so much more pleasant to use and allows you to navigate
through rich and varied content."
Customers and users are discovering information they never knew
existed. The change is so dramatic that some users think Artprice
has been involved in a merger or an acquisition! For its financial
partners and shareholders, this new version represents a real "game
changer".
The new intuitive search bar, in a central position, offers
instant access to a comprehensive tree structure around the subject
of the search, which ultimately generates an increase in the time
spent on Artprice.com.
Our new search engine instantly connects to information on
821,500 artists, 16,261,100 auction results, and price-index data
(including 1,087,500 auction lots referenced over the last 12
months from 7,200 auction houses around the globe) and to all the
art market data in our databanks stretching back to the 4th
century.
Artprice by Artmarket thus offers the world's most elaborate and
exhaustive search engine on the art market and solidly confirms its
reputation as the World Leader in Art Market Information for the
past 25 years.
Test it and you will see! The universal search bar shows all the
possible information available around the element searched:
artists, works in future and past auctions, art market indices,
works available on our standardized Artprice.com Marketplace,
relevant articles in our ArtMarketInsight® archive, art market
reports (annual, semestrial, segment-focused, etc.) and of course,
all the relevant data and images in our databases (including
signatures and monograms, catalogs raisonnés, archived historical
data, etc.) that has been selected, checked and digitally recorded
from the colossal archives that Artprice has purchased around the
world over the past 25 years (see Artmarket.com's Universal
Registration Document as filed with the AMF – France's Financial Markets Authority).
Artprice.com by Artmarket's use of algorithmic AI for its own
Intuitive Artmarket ® AI also allows access to very relevant and
highly personalized recommendations concerning artists, works,
sales, and even art history – allowing users to go infinitely
further in their discovery and knowledge of the art market.
Artprice Images® allows unlimited access to the largest
collection of art market images in the world, with its collection
of manuscripts and sales catalogs forming a physical and digital
library made up of 180 million images or engravings of artworks
from 1700 to the present day, all commented by our art
historians.
In this highly specific economic sector, no art market-related
company in the world has such a massive volume of ultra-qualified
and proprietary data, with the original paper archives representing
a very important asset and an almost impregnable barrier to
entry.
It's worth noting that Artprice by Artmarket has achieved the
prestigious distinction of receiving France's state-endorsed 'Innovative Company'
label for two consecutive years—an accomplishment that is quite
rare among companies listed on regulated markets. This esteemed
recognition is bestowed following rigorous eligibility criteria and
is conferred by the Banque Publique d'Investissement
(bpifrance).
Artprice's new online architecture integrates new communication
spaces for advertisers, with a back-office for the completely
autonomous management of their advertisements. The 2023/2024 target
for Artprice by Artmarket is to double its turnover.
According to thierry Ehrmann, President of Artmarket.com and
Founder of Artprice: "More than ever, the Art Market reflects the
world we live in: a world that cherishes all that is beautiful and
rare, most of which is finite. We must therefore constantly
reinvent by creating new ways to enrich our souls."
We are seeing a new phase of market acceleration, driven by a
growing number of new collectors, particularly in Greater Asia, eager to participate in the
exchange of artworks, a commerce that is an integral part of our
humanity.
With the 2023/2024 dedicated advertising spaces our customers
will intuitively dive into the heart of Art Market news and will be
privileged players within a human and informative approach.
After several months of consultations with users, we have
refined the user interface of our Standardized Marketplace to
streamline the process of accessing artworks available for sale,
whether through fixed pricing or auctions, as well as facilitating
the seamless posting of online advertisements. The target is to
substantially increase the flow of transactions in a market where
roughly 70,000 artworks are available every day.
As planned in its 2023/2024 calendar, Artprice has therefore
opened its paid spaces (in compliance with IAB standards) to the
art market. This historic opening implies a radical change in our
economic model, with paying advertisers fully integrated into its
databases and services, its Artists pages, and its Web 3.0.
However, every effort will be made to ensure the discretion of the
advertising in terms of design and ergonomics for its clients and
subscribing members.
The new digital modules available to its advertisers offer a
multitude of locations, with choices of language, media, duration,
and prices, while harmoniously respecting the primary raison d'être
of providing access to Artprice's databases, which remains our
company's fundamental DNA.
The significant and highly successful rollout of Artprice's IT
infrastructure will generate new turnover from paid new
subscriptions and new revenue from advertising that will be fully
integrated into the Artprice by Artmarket databases and services,
allowing advertisers complete control over their digital campaigns.
Together, these new sources of income should double our company's
turnover within 12 months.
As regards the advertising revenue, our principal targets are of
course the 7,200 auction houses around the world, the vast majority
of whom have been affiliated with Artprice for more than two
decades and 98% of whom now announce their physical or digital
sales on the Internet (including their post-Covid "online
sales").
The second group of potential advertisers are organizers of
Art World events such as fairs and
exhibitions which are mushrooming on all five continents of the
globe. In the Contemporary and Modern Art segments alone, Artprice
counts nearly 400 such events.
And who will their advertising be aimed at? The 18,000 fine art
valuers and appraisers, the art insurers, the 32,000 galleries, and
the 4,500 art museums and institutions around the world, all will
benefit from highly targeted digital communication.
All these potential advertisers and their targets are customers
who have subscribed to Artprice's databases for a very long
time.
The 7,200 global auction houses affiliated with Artprice can now
highlight their future sales with extremely relevant targeting, in
paid advertiser mode, according to very specific search criteria,
while strictly respecting European (GDPR) and American laws on
personal data of Artprice's 7.2 million customers and members.
Remember, for over 70 years now the standard economic model of
an auction house includes an advertising budget to announce details
of public sales that represents 34% of its overall costs,
regardless of the country or the size of the operator. With the
advent of digital advertising making it possible to respond
instantly to advertisers, this budget can only grow.
In practice, auction houses hosting meticulously cataloged
sales, regardless of their scale, gain insight into artworks that
may potentially remain unsold due to a lack of buyers or unmet
reserve prices. This information is typically conveyed through
purchase orders or ATPs (Advance Payment Terms), which they receive
approximately 3 to 4 days prior to each auction.
In such cases, the auction house is ready to deploy
ultra-targeted digital campaigns in a few hours to make the most of
its upcoming sale. Only Artprice, with its data centers, it's
engineering, and its processes can respond to this type of request,
24 hours a day, and on a global scale.
In summary, the new online version of Artprice.com by Artmarket
is a real paradigm shift, but it remains 100% faithful to the
historical DNA of Artprice and to the primordial postulate of its
founder, thierry Ehrmann – to make art market information as
accessible and transparent to the widest possible population.
Artprice's historic alliance with the first global press agency
dedicated to art market news and information, Cision PR Newswire
(reaching 119 countries in 18 different languages) is an integral
part of this strategy.
https://www.prnewswire.com/news-releases/artmarketcom-artprice-and-cision-extend-their-alliance-to-119-countries-to-become-the-worlds-leading-press-agency-dedicated-to-the-art-market-nfts-and-the-metaverse-301431845.html
Copyright 1987-2023 thierry Ehrmann www.artprice.com
- www.artmarket.com
- Don't hesitate to contact our Econometrics Department
for your requirements regarding statistics and
personalized studies: econometrics@artprice.com
- Try our services (free demo):
https://www.artprice.com/demo
- Subscribe to our services:
https://www.artprice.com/subscription
About Artmarket:
Artmarket.com is listed on Eurolist by Euronext Paris,
SRD long only and Euroclear: 7478 - Bloomberg: PRC - Reuters:
ARTF.
Discover Artmarket and its Artprice department on video:
www.artprice.com/video
Artmarket and its Artprice department was founded in 1997 by its
CEO, thierry Ehrmann. Artmarket and its Artprice department is
controlled by Groupe Serveur, created in 1987.
See certified biography in Who's who ©:
https://imgpublic.artprice.com/img/wp/sites/11/2023/04/2023_2_Biographie-thierry-Ehrmann_WhosWhoInFrance.pdf
Artmarket is a global player in the Art Market with, among other
structures, its Artprice department, world leader in the
accumulation, management and exploitation of historical and current
art market information in databanks containing over 30 million
indices and auction results, covering more than 817,000
artists.
Artprice by Artmarket, the world leader in information on the
art market, has set itself the ambition through its Global
Standardized Marketplace to be the world's leading Fine Art NFT
platform.
Artprice Images® allows unlimited access to the largest Art
Market image bank in the world: no less than 180 million digital
images of photographs or engraved reproductions of artworks from
1700 to the present day, commented by our art historians.
Artmarket with its Artprice department accumulates data on a
permanent basis from 7200 Auction Houses and produces key Art
Market information for the main press and media agencies (7,200
publications). Its 7.2 million ('members log in'+social media)
users have access to ads posted by other members, a network that
today represents the leading Global Standardized Marketplace® to
buy and sell artworks at a fixed or bid price (auctions regulated
by paragraphs 2 and 3 of Article L 321.3 of France's Commercial Code).
Artmarket, with its Artprice department, has twice been awarded
the State label "Innovative Company" by the Public Investment Bank
(BPI), which has supported the company in its project to
consolidate its position as a global player in the art market.
Artprice by Artmarket's Global Art Market Report, "The Art
Market in 2022", published in March
2023:
https://www.artprice.com/artprice-reports/the-art-market-in-2022
Artprice releases its 2022 Ultra-Contemporary Art Market
Report:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2022
Index of press releases posted by Artmarket with its Artprice
department:
https://serveur.serveur.com/artmarket/press-release/en/
Follow all the Art Market news in real time with Artmarket and
its Artprice department on Facebook and Twitter:
www.facebook.com/artpricedotcom/ (over 6.3 million
followers)
twitter.com/artmarketdotcom
twitter.com/artpricedotcom
Discover the alchemy and universe of Artmarket and its artprice
department https://www.artprice.com/video headquartered at the
famous Organe Contemporary Art Museum "The Abode of Chaos" (dixit
The New York Times):
https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013
La Demeure du Chaos / Abode of Chaos
GESAMTKUNSTWERK & SINGULAR ACRHITECTURE
Confidential bilingual work now public:
https://ftp1.serveur.com/abodeofchaos_singular_architecture.pdf
- L'Obs - The Museum of the Future:
https://youtu.be/29LXBPJrs-o
- www.facebook.com/la.demeure.du.chaos.theabodeofchaos999
(over 4 million followers)
- https://vimeo.com/124643720
Contact Artmarket.com and its Artprice department - Contact:
ir@artmarket.com
Logo -
https://mma.prnewswire.com/media/1009603/Art_Market_logo.jpg
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