Adova Benelux appoints DBC International as exclusive distributor for the Netherlands and Flanders
September 01 2022 - 1:00AM
Adova Benelux appoints DBC International as exclusive distributor
for the Netherlands and Flanders
DBC (Dutch Bedding Company)
International has signed a partnership agreement for the
representation of the international Simmons brand. The distribution
agreement enables DBC International to distribute the Generation
and Beautyrest collections of Simmons in the Netherlands and
Flanders.
DBC International, the wholesale division of
Beter Bed Holding, is primarily known for the premium brand M line.
A high-quality collection of mattresses, pillows and box springs
developed for everyone who wants to get the most out of their
night's sleep and perform optimally during the day. With good
support and optimal pressure distribution, M line ensures the
desired recovery during sleep. With the Simmons collection, DBC
International is expanding its portfolio and can respond even
better to the needs of today’s market.
Founded in 1870 in the United States, Simmons
has been a leading brand in the market for over 140 years and one
of the global leaders in the hotel and retail business. Simmons
mattresses are known for their patented pocket springs,
craftsmanship and ergonomic lying comfort. The products are made
with alpaca wool or with Talalay latex. The Beautyrest by Simmons
collection consists of luxury premium mattresses, mostly intended
for the hotel sector. Simmons' Generation range is sustainably
produced and responsibly commercialised. From the ecological choice
of materials to sustainable design and optimum recycling. The
entire process of the Generation mattresses has been completely
revised to offer the bed market a unique product that meets the
needs of today’s consumers.
From mid-September, new and existing customers
can order the products from this range directly from DBC
International. For customers, the point of contact will not change;
the Simmons account managers will remain active for the Netherlands
and Belgium. We are delighted to add their many years of knowledge
and experience to the DBC team. With its leading position in the
market and recognised marketing strategy, DBC International is an
important lever for Simmons for the Netherlands and Flanders. The
addition of Simmons to the brand portfolio is fully in line with
DBC's national and international growth ambitions in terms of
product range, sales channels and geographies. Embracing Simmons
also underlines Beter Bed Holding's Sleep Better, Live Better
proposition.
About Beter Bed Holding
Beter Bed Holding (BBH) is the Netherlands’
leading sleep specialist in retail, wholesale and B2B.
Our mission is simple. We believe that the
better we sleep, the happier,
healthier and more productive we
are. And we won’t rest until everyone gets the high-quality sleep
they deserve.
Listed on Euronext Amsterdam, BBH operates the
successful retail brands Beter Bed, Beddenreus, the new
subscription brand Leazzzy and the digital organisation LUNEXT. In
addition, through its subsidiary DBC International, BBH has a
wholesale business in branded products in the bedroom furnishings
sector, which includes the well-known international brand M
line.
With 4 distribution centres, a fleet of 80
vehicles, 134 stores, a fast-growing online presence, and a
wholesale company our team of over 1,000 dedicated employees
generated € 214.2 million revenue in 2021.
Providing expert sleep advice is at the very
heart of our strategy, and thanks to our revolutionary ‘Beter
Slapen ID’ tool, our sleep consultants help customers to get the
perfect night’s sleep. BBH is proud that M line is the official
sleep supplier of AFC Ajax, TeamNL, Jumbo-Visma, NOC*NSF and the
KNVB.
For more information Press
enquiries: Uneke Dekkers / CFF Communications T +31 (0)20 575 4010
or M +31 (0)6 50261626 E uneke.dekkers@cffcommunications.nl
Please click on the link under attachment for the PDF version of
the press release. The Simmons' Generation range photo can be
found below.
Press photos can be downloaded here.
- Press release 1-9-2022
- Simmons' Generation range
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