Since its global launch in 2019, MAG's original word game has
doubled its average revenue per daily active user.
STOCKHOLM, Feb. 3, 2022 /PRNewswire/ -- MAG is pleased
to announce today that the unique word game Wordzee has passed five
million downloads.
In Wordzee, players challenge each other to form words from
letter tiles that are placed on a special game board. The player
who fills the entire board takes home "Wordzee" and extra bonus
points. Wordzee interweaves the gameplay of the classic dice game
Yatzy with clever word game mechanics.
The game was developed by MAG's studio in Brighton and has since
its launch in the fall of 2019 reached top 10 in the word game
category in 147 countries on Apple's App
Store. Since its launch, the game's global average revenue
per daily active user (ARPDAU) has doubled to over 20 US cents,
where it stands today.
In 2021 the game was significantly updated with new content,
including a new design of the mascot character Kevin and improved
balance of the in-game economy. In 2022 new types of events are
planned to be released, as well as many other optimizations, with
the goal of increasing long-term player engagement.
"Wordzee plays an important role in the work of constantly
improving the efficiency of our gaming portfolio in terms of
earning capacity. The entire gaming portfolio has more than doubled
ARPDAU in recent years thanks to improvements in all games. Despite
this, Wordzee has more than three times higher ARPDAU than the
average MAG game and is a shining example of the capacity we see in
our game teams to develop world-class games.
Five million downloads is a milestone and a good step on the way
towards the 10 million downloads we aspire to reach for all the
games we launch. Our goal is to continue to improve long-term
player engagement with continuous optimization of the game, new
content and new events. We believe in continued growth for Wordzee
and look forward to how the game will develop in 2022", says
Daniel Hasselberg, CEO of MAG
Interactive.
CONTACT:
For additional information, please contact:
Tove Bengtsson / Marketing Communications Manager /
+46 (0)72-220 73 22 / tove.bengtsson@maginteractive.com
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