MAG Interactive has collaborated with the Swedish Cancer
Foundation on a special quiz in QuizDuel to increase awareness
about the fight against breast cancer
STOCKHOLM, Oct. 6, 2022
/PRNewswire/ -- MAG Interactive is proud to launch the Pink
Ribbon quiz in QuizDuel together with the Swedish Cancer
Foundation. During October, QuizDuel players in Sweden, Norway, Finland and Denmark will be able to play the quiz, the
content of which has been designed by both the Cancer Foundation
and the QuizDuel team with the aim of increasing awareness about
the Pink Ribbon campaign and breast cancer.
"We are very happy that, together with the Cancer Foundation, we
have developed a Pink Ribbon quiz to further draw attention to the
fight against breast cancer during the month of October. The Cancer
Foundation is a socially conscious organization that we are more
than happy to support. We hope that the Pink Ribbon quiz in
Quizkampen will be informative and engaging for our players," says
Louise Carell, Product Lead of
QuizDuel.
In the QuizDuel shop, the players can also buy a special pink
bundle offer during the month of October. Thirty percent of the
proceeds of each purchase will be donated to the Cancer Foundation
to support Swedish cancer research. MAG will also match players'
purchases of the pink bundles with additional donations to the
Cancer Foundation.
"We are constantly working to develop holistic approach and
increase commitment to the vital cancer research in existing and
new target groups, which is why we are very happy about this new,
exciting collaboration with MAG Interactive and the team behind
QuizDuel," says Veronica Espmark, Head of Fundraising and Marketing
at the Swedish Cancer Foundation.
The Pink Ribbon quiz is available to play in QuizDuel in
Sweden, Norway, Finland and Denmark from October
6 and throughout the month.
About The Cancer Foundation
The Cancer Foundation's vision is to defeat cancer. By funding the
leading research, spreading knowledge about cancer and influencing
decision-makers on important issues, we work to ensure that fewer
people are affected and more people survive. The Cancer Foundation
is an independent, non-profit organization without government
support. Our work is completely dependent on donations from
individuals and companies. Since 1951, we have distributed close to
SEK 13 billion to the leading
research projects in Sweden.
About the Cancer Foundation's Pink Ribbon campaign
The Cancer Foundation's Rosa
Bandet campaign has been running during the month of
October every year since 2003, with the aim of raising money for
cancer research, spreading knowledge and influencing decision
makers in important questions. The money collected is distributed
to the most promising research regardless of the type of cancer.
During the campaign, we focus on breast cancer and issues with
relevance to breast cancer in our knowledge-spreading and
opinion-forming work. For more information visit:
https://www.cancerfonden.se/om-oss/about
For additional information, please contact:
Tove Bengtsson / Marketing Communications Manager / +46
(0)72-220 73 22 / tove.bengtsson@maginteractive.com
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