Correction: Vranken-Pommery Monopole - Consolidated turnover for
2021: €300.4 million (+23.1%) Growth well above forecasts
FINANCIAL PRESS RELEASE
Consolidated turnover for 2021: €300.4
million (+23.1%)
Growth well above forecasts
CONSOLIDATED TRURNOVER* |
CHAMPAGNES |
PROVENCES & CAMARGUES |
OTHERS (PORTS, SPARKLING WINES,
MISCELLANEOUS) |
€
300,4 million |
€ 256,3 million |
€
25,3 million |
€
18,8 million |
+23,1% |
+32,6% |
17,3% |
-6,0% |
compared to 2020 turnover
|
*en cours d’audit
Reims, January 27, 2022
Vranken-Pommery Monopole's 2021 consolidated
turnover has rebounded sharply to €300.4 million (+23.1% compared
to 2020 and +9.7% compared to 2019). The turnover is higher
than the announced growth forecasts.
Sales to customers increased by 30.9% compared
with 2020, with exports now accounting for 67%, compared with 60%
in 2020.
This performance is all the more remarkable
given that the Covid-19 pandemic continued to disrupt fiscal year
2021, with a 5th wave at the end of the year.
The gradual return to convivial moments, the
market share gains achieved in 2020, and the group's local presence
with its nine international subsidiaries close to its customers
have fostered a strong recovery in sales around the world, from
North America to Australia and Japan, and in all European
countries.
This strong international presence has benefited
the premium and top-of-the-range Champagnes, for which demand has
been particularly strong in all countries: Champagne Pommery &
Greno with its Louise and Pop cuvées, as well as Champagne Vranken
through its Demoiselle and Diamant cuvées.
Champagnes branch
Champagne sales in 2021 amounted to €256.3
million, up 32.6% compared with 2020 and 13.7% compared with 2019.
They are driving the Group's overall business.This momentum is due
both to a significant increase in volumes for Vranken, Pommery
& Greno and Heidsieck & Co Champagnes, and to the
improvement in the product mix in line with strong international
development.
At the "Champagne and Sparkling Wines World
Championship 2021", Vranken-Pommery Monopole received four new Gold
Medals for its cuvées Pommery Apanage Blanc de Blancs, Grand Cru
Royal 2004, Cuvée Louise 2004, and Clos Pompadour 2004, and for the
latter a special "Best in Class" mention for the second year in a
row
Wines branch
Revenues amounted to €25.3 million, down 17.3%
compared with 2020.
In Camargue, the 2021 harvest was penalized by
poor technical management of the vineyards, aggravated by
unfavorable weather conditions (spring frosts), resulting in an
agronomic yield down 22%, which penalized interprofessional sales
for the year.
In Provence, a good harvest for Château la
Gordonne, which reached the maximum yield of the appellation. This
did not contribute to the 2021 turnover, but will provide the means
for the increase in packaged sales in 2022 and 2023.
The underperformance in Camargue was partly
offset by an improvement in sales of packaged wines from the Grands
Domaines du Littoral, confirming the attractiveness of our products
to consumers.
Others (Ports, Sparkling Wines,
Miscellaneous...)
The situation of the Group's other activities
was down 6% compared to 2020, with very contrasting situations
depending on the activity:
- Port and Douro Wines up 12.4%
- Sparkling Wines up 37.4%
- Miscellaneous down 31.4%, mainly due to the termination by VPM
of its contract to operate the Domaine Pommery and Villa Demoiselle
tours, in order to refocus on its core business.
« Société à Mission »
(B-Corp)
Last June, Vranken-Pommery Monopole became one
of the first "Société à Mission" in France when it was adopted by
the General Assembly.
The "raison d'être" of this mission is to
promote the high quality of our Champagnes and Wines produced all
over the world while preserving the ecosystem in which the Company
evolves, for the protection of the environment and biodiversity,
sustainable development, the preservation of the identity of the
terroirs, the specificity and quality of their products..
Outlook
The interprofessional decisions have been taken
to compensate for the deficit of the 2021 harvest in Champagne
(marked by spring frosts and mildew) with the release of reserve
wines in order to reach the appellation set at 10,000 kg/ha, which
will ensure a sufficient supply volume for future sales.
For the year 2021, and given the sales achieved,
the group expects an increase in its results.
For fiscal year 2022, Vranken-Pommery Monopole
intends to capitalize on the momentum of the past year to
consolidate the positions it has acquired, particularly
internationally.
Champagne sales are continuing to show strong
momentum, with a 12% increase in January compared with January 2020
(before the start of the pandemic).
Sales of Rosé Wines are expected to increase,
with :
- In the Camargue, the expected return in 2022 to a normal
harvest, which will lead to a return of interprofessional
sales.
- The dynamic sales of packaged wines from Provence by Château La
Gordonne and from Camargue by Domaine Royal de Jarras.
- The creation in Provence of the Cuvée Multi-Millésime by La
Gordonne, the first vertical blend rosé wine guaranteeing a
constant and qualitative taste.
The group is continuing to deploy its strategy
to enhance the value of its brands and products with the aim of
creating sustainable value. It will rely on its distribution
network in France and abroad to promote the quality and specificity
of its products, and to enhance the value of the terroirs in which
it is present through the strength of its brands.
Next communication
Publication of 2021 annual results : March 31,
2022 after the close of trading
About Vranken-Pommery
Monopole
Vranken-Pommery Monopole manages 2,600 hectares
of land, owned outright or under lease and spread over four
vineyards in Champagne, Provence, Camargue and Douro. The group’s
wine-making activities range from production to marketing, with a
strong commitment to the promotion of terroirs, sustainable
wine-growing and environmental conservation.Its brand portfolio
includes:
- the
Vranken, Pommery & Greno, Heidsieck & Co Monopole, Charles
Lafitte and Bissinger & Co champagnes;
- the
Rozès and Sao Pédro port wines and the Terras do Grifo Douro
wines;
- the
Domaine Royal de Jarras and Pink Flamingo Camargue wines and the
Château La Gordonne Provence wine;
- the
Sparkling wines, the Louis Pommery California, Louis Pommery
England, Brut de France and Pink Flamingo sparkling wines.
Vranken-Pommery Monopole is a company listed on
NYSE Euronext Paris and Brussels. (code "VRAP" (Paris), code "VRAB"
(Brussels); ISIN code: FR0000062796).
Contacts
Vranken-Pommery Monopole :Franck Delval,
Directeur des Contrôles Financiers+33 3 26 61 62 34,
comfi@vrankenpommery.fr |
PresseLaurent Poinsot, +33 1 53 70 74 77,
lpoinsot@image7.frCaroline Simon, +33 1 53 70 74 65,
caroline.simon@image7.fr |
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- Financial Presse Release VPM 2021 turnover
- Financial Presse Release VPM 2021 turnover
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