Digital subscription results of AS Ekspress Grupp for the first quarter of 2024
April 12 2024 - 1:00AM
UK Regulatory
Digital subscription results of AS Ekspress Grupp for the first
quarter of 2024
The total number of digital subscriptions of
AS Ekspress Grupp increased by 31% in the Baltic States
year-over-year (1st quarter: 2%) and totalled
210 999 at the end of March.
- The number of digital subscriptions of AS Delfi Meedia that
publishes the news portal Delfi, newspapers Eesti Päevaleht,
Maaleht, Eesti Ekspress and several popular magazines increased by
11% year-over-year (1st quarter: 0%) and totalled 102
629.
- The number of digital subscriptions of AS Õhtuleht Kirjastus,
50% of which is owned by Ekspress Grupp, increased by 10%
year-over-year (1st quarter 6%) and totalled 26
404.
- The number of digital subscriptions of Geenius Meedia OÜ
increased by 25% year-over-year (1st quarter 8%) and
totalled 7575.
- In Latvia, the number of digital subscriptions of Delfi A/S
increased by 48% year-over-year (1st quarter -4%) and
totalled 25 329.
- In Lithuania, the number of digital subscriptions of Delfi
increased by 86% year-over-year (1st quarter: 1%) and
totalled 40 310.
- The Lithuanian media portal Lrytas started selling paid content
in the 4th quarter of 2023. Its number of digital
subscriptions increased by 38% in the first quarter and totalled
8752 at the end of March.
Comments by the Chairman of the Management Board of Ekspress
Grupp, Mari-Liis Rüütsalu:
“The number of digital subscriptions continued their rapid
year-over-year growth: the number of digital subscriptions of the
media publications of Ekspress Grupp increased approximately by a
third in the Baltic States, while the Lithuanian market where
Delfi’s results improved by as much as 86% in a year experienced
the fastest growth. The number of Delfi’s subscribers in Latvia
also increased strongly, i.e. by almost half. These results
demonstrate that similarly to Estonia, the digital subscription
model is becoming well-established on the Latvian and Lithuanian
markets.
In a quarterly comparison, the increase in the number of Delfi’s
subscribers was lower in all Baltic States as the growth stalled
due to the expected correction following the big marketing
campaigns organised at the end of last year. In the first quarter,
Õhtuleht and Geenius Meedia in Estonia and Lrytas in Lithuania
increased the number of digital subscribers the most.”
Detailed overview of digital subscriptions
|
31.03.2024 |
31.12.2023 |
change |
31.03.2023 |
change |
AS Delfi Meedia |
102 629 |
102 793 |
0% |
92 339 |
11% |
AS Õhtuleht Kirjastus |
26 404 |
24 875 |
6% |
24 100 |
10% |
Geenius Meedia OÜ |
7 575 |
6 998 |
8% |
6 058 |
25% |
Delfi AS (Latvia) |
25 329 |
26 427 |
-4% |
17 153 |
48% |
Delfi UAB (Lithuania) |
40 310 |
39 872 |
1% |
21 628 |
86% |
Lrytas UAB (Lithuania) |
8 752 |
6 363 |
38% |
- |
- |
Total Ekspress
Grupp |
210 999 |
207 328 |
2% |
161 278 |
31% |
The Group considers only the subscriptions with
the value of more than 1 euro per calendar month that are
separately invoiced and separately cancellable at any given time as
digital subscriptions.
Digital subscription revenue makes up an
increasingly larger share of the digital revenue base of Ekspress
Grupp. We are moving in the direction of the Group's long-term
goals of increasing the volume of digital subscriptions to 340 000
subscribers in the Baltic countries by the end of 2026. The
long-term goals of Ekspress Grupp were established and disclosed at
the beginning of 2022.
Argo Rannamets
CFO
AS Ekspress Grupp
Email: argo.rannamets@egrupp.ee
AS Ekspress Grupp is the leading Baltic
media group whose key activities include web media content
production, and publishing of newspapers, magazines and books. The
Group also operates an electronic ticket sales platform and ticket
sales offices and offers outdoor screen service in Estonia and
Latvia. Ekspress Grupp launched its operations in 1989 and employs
almost 1100 people.
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