THE DÉKUPLE GROUP STRENGTHENS ITS POSITION IN THE LOYALTY MARKET WITH A MAJORITY STAKE IN COUPDEPOING
November 12 2024 - 2:00AM
UK Regulatory
THE DÉKUPLE GROUP STRENGTHENS ITS POSITION IN THE LOYALTY MARKET
WITH A MAJORITY STAKE IN COUPDEPOING
THE DÉKUPLE GROUP STRENGTHENS ITS
POSITION IN THE LOYALTY MARKET WITH A MAJORITY STAKE IN
COUPDEPOING
Paris, November 12, 2024 (8:00am) - The
DÉKUPLE Group, a European expert in communications and data
marketing, announces the acquisition of a majority stake in
CoupdePoing. This transaction will strengthen the DÉKUPLE Group's
position in the loyalty market, with the goal of becoming a leading
player in France and expanding its reach
internationally.
Founded in 1985, CoupdePoing is an agency
renowned for its BtoB solutions in customer loyalty, employee
motivation and business development. The company's headquarters and
logistics base are in Nice, with sales offices in Lyon and
Paris.
With loyalty at the core of DÉKUPLE Group's
strategy, this merger aims to integrate its specialized subsidiary,
Leoo, into CoupdePoing. The objective is to combine the
complementary expertise of both entities, forming a key player in
the market. The new CoupdePoing entity will expand its service
offering to encompass BtoB and BtoC loyalty, sponsorship, sales
incentives, and collaborative innovation. Its offerings include a
wide selection of rewards, such as physical gifts, travel,
professional services, and gift cards, all supported by
comprehensive end-to-end logistics.
In addition, this business combination will
enable significant synergies in sourcing and logistics,
contributing to improved service quality for customers while
strengthening the Group's presence in key sectors like Retail,
Banking, Insurance, Construction, Services, Healthcare, Consumer
Goods, and Technology.
DÉKUPLE Group aims to drive innovation in
strategic loyalty expertise by integrating artificial intelligence,
focusing on site internationalization, automated database
processing, creation and process optimization. This approach will
ensure high-performance solutions for clients, adapted to future
challenges, positioning the Group as a leader in the French market
and paving the way for gradual expansion into the international
market.
Together, CoupdePoing and Leoo generate annual
net sales exceeding €11 million and a gross margin over €3 million.
CoupdePoing will be consolidated into DÉKUPLE's financial
statements as of October 1, 2024.
About DÉKUPLE
DÉKUPLE is a European leader for communication and data marketing.
Its expert capabilities combining consulting, creativity, data and
technology enable it to support brands with the transformation of
their marketing to drive their business performance. The Group
designs and implements customer acquisition, loyalty and
relationship management solutions for its partners and clients
across all distribution channels. The Group works with more than
500 brands, from major groups to mid-market firms, in Europe and
around the world.
Founded in 1972, DÉKUPLE recorded net sales of €200m in 2023.
Present in Europe, North America and China, the Group employs more
than 1,000 people guided by its core values: a conquering spirit,
respect and collaboration.
DÉKUPLE is listed on the regulated market Euronext Paris –
Compartment C. ISIN: FR0000062978 – DKUPL - www.dekuple.com
Contacts
DÉKUPLE
Investor Relations & Financial Information
tel: +33 (0)1 41 58 72 03 - relations.investisseurs@dekuple.com
CALYPTUS
Cyril Combe - tel: +33 (0)1 53 65 68 68 - dekuple@calyptus.net
- DEKUPLE_CP CoupdePoing COMFI VE
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